东风标致雪铁龙公司近日发布了其战略规划，目标是到2020年实现收入1000亿元人民币，同时推出34款新车，涵盖6款新能源车型。雪铁龙未来将以质量为先导，注重提升产品质量和生产规模而非销量。在开发更多新技术和产品的同时，雪铁龙将在未来五年推出34款新车，涵盖6款新能源车型。雪铁龙旗下每个品牌每年至少开发一到两款新车，同时还将继续推出更多新款SUV。该计划还包括雪铁龙投资开发MPV车型。而未来的LCV（轻型商务车）市场也对雪铁龙构成很大吸引力。低端品牌激烈的竞争促使雪铁龙更专注于品牌的独特性以满足中国消费者需求。雪铁龙还关注与汽车产业有关的其他服务，包括二手车交易和车辆租赁业务。到2015年，雪铁龙在中国销量已经比2011年翻一番，每年平均增长13.9%。雪铁龙还将基于eCMP平台开发新能源车型。基于该平台上市的车型已经超过10款，到2019年还将实现大规模量产。基于该平台开发的车型使得雪铁龙的成本降低了40%。

 

Citroen to Launch 34 New Models in the Chinese Market in the Following Five Years

Dongfeng Peugeot Citroen Automobile Company Ltd in China released strategic plan, aiming at revenue of RMB 100 billion yuan and production of 34 new models including six of alternative energy vehicles until 2020.

 

Quality-driven development attracts Citroen to aim at improving quality of products and scale of production instead of sales. After investing on the development of technology and products, Citroen will launch 34 new models including six of alternative energy vehicles in the following five. Each brand of Citroen will at least develop one or two new models every year. It will continue to launch more new models of SUV. The plan to expand products layout drive Citroen to invest on the launch of models of MPV. The potential segment of LCV also seems attractive for Citroen.

 

Low brand competitiveness of French automakers encourages Citroen to aim at developing uniqueness of its brands to meet diversified demands of customers in China. Citroen also aims at develop other services related to automotive industry including second-hand trades and vehicle renting business. Until 2015, sales and production of Citroen have doubled that in 2011 and have grown with yearly rise of more than 13.9% in average every year.

 

Citroen may focus on development of models of alternative energy vehicles on the eCMP platform. More than ten models haven been launched on the eCMP platform and will be put into mass production in 2019. Launching models on the eCMP may enable Citroen to reduce the cost by about 40%.