4月国内汽车销量908730辆，同比下降0.7%。其中B级车销量153441辆，同比下降11.6%，成为重灾区。合资品牌B级车几年以来一直都是中坚力量，但随着豪华品牌价格下降以及一线城市限购，进一步促使消费者更多的购买入门级豪华车。4月大众迈腾和帕萨特引领B级车市场，而丰田凯美瑞和日产天籁销量增长也超过平均水平，本田雅阁销量增至前三位，达到11402辆。而福特受到经销商反水影响，蒙迪欧销量从3月的13624辆降至4月的7128辆，从第二位降至第八位。现代名图四月继续保持销售增长势头和位置，但更低的价格和更多优惠可能会导致其陷入困境。而君越和君威以及迈瑞宝销量都不到5000辆，表明上海通用陷入困境。起亚K4和K5四月表现最差，K5仅销售了几千辆，这表明起亚在B级车市场所面临的生存困境。东风标致和雪铁龙与起亚面临同样问题，其旗舰车型销量不到1000辆，而在高峰期销量却达到5000辆。

 

B-class vehicles in April: KIA K4 and K5 fell to bottom

Data reveals domestic car market has a sales volume of 908,730 units in April, decreasing 0.7%. B-class vehicles sold 153,441 units, decreasing 11.6%, which is a disaster area.

 

Joint-venture B-class vehicles were backbone of all brands several years ago, but price cut of luxury brands, along with limited purchasing in first-tier cities, encourage customers to consume more entry-level luxury vehicles.

 

Resulted by transformation trial, VW Magotan and Passat maintained their sales in April. Camry and Teana got sales above the average level, but Accord rose to top 3 B-class brands with a sales volume of 11,402 units.

 

Influenced by dealerships’ defection disturbance, Ford Mondeo experienced a sales decrease from 13,624 units in March to 7,128 units in April, dropping to 8th place from the second position. Mistra maintained its sales and position this month, but the low price and great discount may push the brand to a difficult position. La Crosse, Regal and Malibu all have a sales volume of no larger than 5,000 units, reflecting the brand dilemma of SAIC GM.

 

KIA K4 and K5 all perform badly in April, with K5 only selling several thousand units, revealing the fact of KIA’s difficult survival in B-class market. Dongfeng Peugeot and Citroen are facing the same situation as KIA, with each flagship model selling less than 1,000 units, a sharp contrast with their 5,000 units’ sales peak.