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4月国内A级车市场大众加速布局,韩系品牌表现出众
2016/5/31 15:54:56

 

3月份相比,国内4月A级车销量下降了12.85%,比去年同期下降2.91%。绝大多数车型销量出现下降,但捷达逆势增长,朗逸销量下降32.6%至16700辆,比市场平均降幅增加了20个百分点。此外,桑塔纳市场表现也低于市场平均水平。分析人士认为,当其他品牌对车型进行升级后,上海大众的竞争力将得到削弱。经过一年的积累,一汽大众开始加速布局,推出了宝来,Sportsvan,建立了华北基地和长期战略规划。在3月20日发布的宝来逐步成为A级主流车型,速腾和Sportsvan 4月份市场表现也很稳定。值得注意的是,韩系车4月份表现出色,起亚K3月销量达到3429辆,北京现代伊兰特4月销量也出现增长,伊兰特在A级车市场表现稳定。吉利和长安车型在自主A级车型中表现最好,销售波动和市场表现略有不同。中国汽车工业协会的数据显示,4月自主品牌销量为17万辆,下降13.4%,市场份额为18.2%,下降2.3%。
 
A-class Vehicles in April: FAW Volkswagen accelerating layouts and Korean Brands standing out
Compared with March, car market has a sales decline of 12.85% in April, decreasing 2.91% with the same period of last year. In line with the market environment, most models have declining sales volume but Jetta has a slight increase. Lavida faces a 32.6% decrease of 16,700 units, 20 percentage points higher than the average market. Besides, Santana also underperforms the market. Analysts believe the competitive power of Shanghai Volkswagen will be weakened when other main brands are upgrading models.
 
After a year-period accumulation, FAW Volkswagen is accelerating layouts in the market, including launching Bora, introducing Sportsvan, building North China Base and landing strategic plans. Bora, launched on March 20th, gradually steps into the mainstream A-class vehicle camp. Sagitar and Sportsvan also have steady performances this month.
 
It’s noticeable that Korean brands have outstanding performances in April. KIA K3 has a monthly increase of 3,429 units. Beijing Hyundai Elantra also has an increase this month and Elantra performs steadily in A-class market.
 
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