北京在墨西哥建立销售中心,将向这个北美洲南部国家销售其车型。目前北汽在墨西哥只有六家经销店,只有三款车型在售,包括D20紧凑车型,有掀背车和轿车版本以及基于D20的X25小型跨界车。不过,北汽有意扩大阵容,年底还将推出三款车型。北汽副总裁卫华诚表示,墨西哥在北汽长远规划中占据重要地位。他还表示,北汽有意在墨西哥建厂生产汽油车型和电动车,不过他没有透露细节。北汽希望到2018年在墨西哥的销量能达到5000辆,同时考虑打造成一个进入北美和拉美的平台。一汽也有意进入墨西哥市场,但在09年退出,北汽成为目前唯一还在北美地区存在的国内车厂。
China's BAIC begins sales in Mexico
China's BAIC has established a sales division in Mexico and begun selling its cars in North America's southernmost nation.
So far, Beijing Automotive Group has only six dealerships in Mexico, according to Automotive News. Only three models are for sale, according to BAIC's website, the compact D20, which is offered in both hatchback and sedan versions, and the X25, a small crossover based on the D20.
However, BAIC intends to expand its foothold by introducing three more models by year's end. "Mexico," BAIC vice president Wei Huacheng told AN, "is a very important part [of our] long-term vision." Wei also said that BAIC intends to build a factory in Mexico to manufacture both gasoline-powered and electric cars, but did not elaborate on details.
BAIC hopes to sell 5,000 cars in Mexico by 2018 and is thought to be using Mexico as a platform to gain access to North and Latin American markets. China's FAW also attempted entry into the Mexican market, but withdrew in 2009, making BAIC the only Chinese car company to have a presence in North America.