奔驰已经决定未来将投产电动车，为此将组建一个新的子品牌来专注设计和销售纯电动车。戴姆勒全球卡车和客车负责人WolfgangBernhard表示，当特斯拉几年前推出电动时，我认为对奔驰来说时机还不够成熟，现在是时候推出自己的电动车品牌了，我认为未来5-10年是电动车可以盈利的时候。虽然目前还不清楚这个子品牌的具体名称，但奔驰已经计划利用该品牌推出两款电动SUV和两款电动轿车。在10月的巴黎车展上，奔驰将发布一款电动跨界概念车，它将成为特斯拉Model X竞争车型。其中一位熟悉奔驰电动车项目的内部人士透露，奔驰纯电动车将在2020年底前上市。
Mercedes to launch EV sub-brand to compete with BMW i, Tesla
Mercedes-Benz believes electric vehicles are the future. The Germans will create a new sub-brand that will be focused on designing and selling EVs – if we are to believe a new report, coming from Automotive News.
“When Tesla started coming up many years ago we decided at the time, and I believe correctly, that the technology wasn’t quite ready,” Daimler’s trucks chief, Wolfgang Bernhard, said in an interview. “Now we believe the time has come to earn money in e-mobility over the next five to 10 years.”
Citing “two people familiar with the plan, who asked not to be named because the details haven’t been disclosed,” AE says Mercedes will introduce two electric SUVs and two electric sedans through its new still unnamed sub-brand.
Apparently, the first glimpse of what is coming from this new company will be given at the Paris Motor Show in early October, when Mercedes will show an electric crossover concept, designed to rival the Tesla Model X.
“One of the people familiar with the plans” also said sales of the new electric models will start before the end of the decade, because Mercedes wants to take the next step on the EV market before BMW’s i division.