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自主品牌销量销量迅速增长 市场份额超过德系和日系车品牌
2016/12/28 8:41:20

 

最新数据显示,今年以来国内乘用车销量为2168万辆,同比增长15.57%。其中自主品牌销量925万辆,同比增长20.18%,占乘用车总销量的42.68%。长安,长城和吉利11月销量均超过10万辆,对合资品牌形成强烈竞争。目前德系、日系、美系和法系车市场份额分别为19.06%、15.69%、12.17%和2.57%,远低于自主品牌超过40%的市场份额。受益于SUV车型销量的高增长,11月自主品牌无论产量还是销量增长均超过30%,大大超过合资品牌。除了销量和市场份额,自主品牌在质量和价格上也实现突破。很多更具进取性的品牌将车辆售价提升至15万,甚至20万或更高价格。自主品牌利润也有显著增长。广汽和上汽自主品牌不仅销量和利润获得很大增长,利润额也是最高的。
 
Self-independent brands face soaring sales, with higher market shares compared with German and Japanese brands
Latest data shows that domestic passenger vehicles sell 21.68m units in this year, increasing 15.57% with the same period of last year. Self-independent brands sell 9.25m units, increasing 20.18% and accounting for 42.68% of total passenger vehicle sales. It’s quite noticeable that leading auto companies including Chana, GWM and Geely all sell more than 100,000 units in November, serving as strong competitors of joint-venture brands.
 
German, Japanese, American and French brands account for 19.06%, 15.69%, 12.17% and 2.57% of total passenger vehicle sales respectively, far lagging behind from self-independent brands’ more than 40% shares. Benefited from SUV models’ launching and high sales, self-independent brands face a growth larger than 30% in both production and sales volumes in November, greater than joint-venture brands. Apart from sales and market shares, self-independent brands have also made breakthroughs in qualities and prices. Aggressive brands set unit prices at RMB 150,000, or even RMB 200,000 and higher.
 
Self-independent brands also make astonishing profits. For example, self-independent brands winning the greatest profit among GAC and SAIC groups, apart from their high sales and high profit growths.
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