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斯巴鲁连续第八年在美国市场销量保持增长
2016/12/29 9:15:17

 

斯巴鲁周三宣布,今年以来斯巴鲁在美国销量已经累计超过了去年的总数,达到582675辆。自2008年旗下产品开始全面更新以来,斯巴鲁在美国市场每年都保持增长。车厂旗下产品从过去的小型,更注重操控性能转变成大型,更注重家庭用车。虽然在某些关键领域产品老化,而且在大型跨界车/SUV市场产品缺失,无法与诸如本田派乐、马自达CX-9和起亚索兰托等车型竞争,但并未影响销量的持续增长。不过,大型车的缺失已经引起了斯巴鲁的重视,车厂在六周前发布了三排座SUV概念车,同时开始对旗下产品进行新一轮的全面更新。公司在一份声明中表示:“公司预计在今年底首次实现年销量突破60万辆,甚至有可能超过61万辆”。
Subaru records 8th consecutive annual sales increase
Subaru announced Wednesday that it has beat its cumulative 2015 U.S. sales total, logging 582,675 units so far in 2016 as of the time of the announcement.
 
Subaru has been riding a wave of year-over-year improvements that began with a product overhaul initiated in 2008. The shift away from smaller, more enthusiast-friendly vehicles to larger family-haulers has paid dividends for the small automaker.
 
These improvements have come despite aging product in key categories and the complete absence of a large crossover/SUV to compete with the likes of the Honda Pilot, the Mazda CX-9 and the Kia Sorento.
 
Omissions such as these have not gone unnoticed by Subaru, who in the past six weeks has revealed a three-row SUV concept and started delivering the first in a brand new wave of overhauled products.
 
"The company expects to end the year by breaking the 600,000 barrier for the first time with sales in excess of 610,000," the company said in the announcement.
 
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