雷诺品牌在中国正处于一个“上升阶段”，尤其在刚过去的2016年，更是“动作不断”。网通社从东风雷诺官方获悉，2016年，东风雷诺全年销量达36,525台，创下历史新高。其中两款国产车型科雷嘉、全新一代科雷傲表现突出，2016年全年销量达30,006台，占比超总销量的80%。据官方数据显示，东风雷诺大部分销量来自于两款国产车型科雷嘉以及全新科雷傲，2016年12月单月，这两款车型订单量达9,066台，环比增长7.5%。其中科雷嘉上市9个月销量近2.4万台，而全新科雷傲上市50天便订单破万，交车达6,027台。产品销量的逐步提升，也必须加快经销商的建设。雷诺亚太区主席、雷诺集团中国业务区高级副总裁、东风雷诺汽车有限公司总裁福兰先生此前曾说过：“我们非常有信心在年底将经销商扩充至150家，明年争取做到200家。”截止到11月底，东风雷诺已经完成150家经销商的布局。此外，东风雷诺还将增设50家卫星店，到2017年卫星店将增至100家。东风雷诺今年将推出多款新车型，包括高端MPV Espace，新一代风景和梅甘娜等。从目前国产车的成功可以看出，进口车型对品牌的整体建设尤为重要，正如现在国产科雷傲的成功离不开老款进口科雷傲的口碑一样。

Sales of Dongfeng Renault Topped 36K Units; Domestic Vehicles Account for 80%

According to the website of Dongfeng Renault, vehicle sales of the group in 2016 hit a record high to 36525 units, among which the two domestic models, Kadjar and the new-generation Koleos, performed noticeably well with an annual sale of 30006 units, accounted for 80% of total sales.

According to official data, Kadjar and the new Koleos contributed a lot to Dongfeng Renault’s sales this year. Only in December, sales of the two domestic vehicles already reached 9066 units, a month-on-month increase of 7.5%. Sale of Kadjar since listed 9 months ago has been 24 thousand units, while sale of Koleos for 50 days

since it hit the market has broken ten thousand units, with 6027 units delivered.

Since sales of its products have been improved gradually, Dongfeng Renault has to speed up the construction of dealers. Mr. Fu Lan, chairman of Renault’s Asia Pacific area, senior vice-president of Renault’s division for business in China and president of Dongfeng Renault Automobile Company Ltd has once said, “We are confident to add the number of dealers to 150 by the end of this year (2016), and struggle to make it 200 in next year(2017).” By the end of November last year, Dongfeng Renault has completed the layout of 150 dealers. Besides, it will add 50 satellite stores and make the number of satellite stores to be 100 in 2017.

Dongfeng Renault is expected to introduce several new models to Chinese market in 2017, including the high-end MPV Espace, the new-generation Secnic and Megane, etc. We can learn from the success of domestic vehicles that, imported cars are especially important for the overall construction of a brand, just the same as the importance of old imported Keleos to the success of current Koleos made in China.