2016年年初，马自达将全年销量目标设定在24万辆。而去年马自达不仅完成了全年的销量目标，更是以超过28万的销量同比增长21%。截止到2016年年底，马自达品牌在华共销售新车285,653辆，与2015年同期的235,299辆相比增长21.4%，远超过原销售目标的24万辆。其中，一汽马自达全年销量达到了92,038辆，与2015年同期的70,101辆相比增长9.5%。长安马自达今年共销售新车193,615辆，远超过2015年的151,262辆，增比达到了28%之多。2016年12月，两大销售网络共销售新车35,593辆，与2015年同期的25,065辆相比增长42%。其中长安马自达品牌在去年12月单月共销售新车23,561辆，与2015年同期的16,902辆销量相比增长39.4%。不仅如此，一汽马自达更是以单月12,032辆的销量大增47.3%。在产品端，马自达2016年在华推出了CX-4和新阿特兹两款新车，且都是一汽马自达渠道。2017年，马自达将重点在长安马自达渠道推新产品，包含新款昂克赛拉、全新一代CX-5以及CX-3在内的三款新车都将逐步推向市场。待三款新车正式上市后，将继续增高马自达车型在华的整体销量。

Mazda's 2016 sales exceeded 280k, increase both Changan Mazda and FAW Mazda

At the beginning of 2016, Mazda set in the annual sales target of 240 thousand vehicles. A year later, Mazda not only completed the annual sales target in 2016, but also the sales rose 21% from a year earlier with more than 280 thousand.

By the end of 2016, Mazda brand sold 285653 new vehicles in China, compared with the 235299 vehicles in 2015, the growth of 21.4% was far more than the original sales target of 240 thousand vehicles. Among them, annual sales of FAW Mazda reached 92038 units, compared with the 70101 units in 2015, it increased by 9.5%. This year Changan Mazda sold a total of 193615 new car sales, far more than 151262 units in 2015, the incremental ratio reached more than 28%.

In December 2016, the two major network sold 35593 new cars, compared with the 25065 units in 2015, the growth increased by 42%. In December 2016, the Changan Mazda’s single month sales were a total of 23561 new cars, compared with the 16902 sales in 2015, the sales increased 39.4%. Not only that, FAW Mazda’s single month sales increased by 47.3% with 12032 units.

On the product end, Mazda launched CX-4 and new Tezi two new models in 2016 in China, both were the FAW Mazda channel. In 2017, Mazda will focus on pushing new products in Changan Mazda channels, three new cars will be gradually pushed to the market, including new Angkesaila, a new generation of CX-5 and CX-3. After the three new models officially listed, the overall sales of Mazda models will continue to increase in china.