在完整的一年销售时间内,广汽菲亚特克莱斯勒汽车销售有限公司陆续推出全新自由光、全新自由侠和全新指南者三款Jeep品牌国产车型,而逐步从进口转国产的营销模式后,广汽菲克销量得到大幅攀升。网通社从广汽菲克官方获悉,得益于国车型260%的销量同比增长表现,助力企业2016年累计售出179,872辆,整体销量“指数增长”。根据广汽菲克官方发布的销量数据可以看出,2016年广汽菲克累计售出179,872辆,其中国产车型达到142,216辆,同比大增260%,占到总销量的79%。在国产车型中,不得不提到Jeep品牌陆续推出的三款全新SUV。2015年底推出全新中型SUV自由光;2016年5月28日推出全新小型SUV自由侠;2016年12月28日推出全新紧凑SUV指南者。在销量方面,全新Jeep自由光上市一年销量突破10万辆大关,占据20-30万合资SUV销量前三;上市半年时间,全新Jeep自由侠占据15-17万中高端小型SUV价位段销量第一;而上市不久的全新Jeep指南者在还未上市期间就已获得超过1.3万名的意向客户,凭借不错的售价和产品力,相信指南者也会有不错的销量表现。目前广汽菲克拥有广州和长沙两座整车制造工厂。其中企业第二座世界级生产基地广州工厂已正式落成投产,而长沙工厂仅历时9个月年产量即过十万,也是历史首次年产破十万。
GAC Fiat’s 2016 sales break record and domestic model sales increase 260%
GAC Fiat Chrysler Automobile Co., Ltd launches three domestic Jeep brand models, including the New Cherokee, New Renegade and New Compass in 2016. Besides, its sales volume increases greatly since domestically made models are sold in China. Official data shows that it sells a total of 179,872 units in 2016, mainly benefited from the 260% sales growth by domestic models. Domestic models sell 142,216 units in 2016, accounting for 79% of total sales volume.
New Jeep Cherokee’s annual sales volume exceeds 100,000 units in its first year, ranking top 3 among joint-venture SUV models priced at RMB 200,000 to 300,000 in terms of sales volume. New Jeep Renegade, which has been launched into market for only half a year, ranks first among middle and high-end small-size SUV models priced at RMB 150,000 to 170,000 in sales. The newly launched New Jeep Compass has won more than 130,000 intended customers, and it is predicted that it will also receive good market performance by its suitable price and competitive power.
Currently, GAC Fiat Chrysler has two manufacturing factories in Guangzhou and Changsha. Guangzhou factory, the second world-class production base, has been put into operation. Annual capacity of Changsha Factory exceeds 100,000 units in only nine months, which is the first time in history.