1月8日晚，长城汽车股份有限公司发布了2016年12月产销快报，12月销量共计150548辆，同比增长57.26%，较11月份销量继续猛增两万余量；长城汽车全年累计销量更是达到1074471辆，同比增长26.01%，此前长城汽车曾定下全年销售95万辆乘用车的目标，实际销量超预期13.10%。除此以外，长城汽车定下2017年度销量目标为125万辆。紧凑型SUV哈弗H612月销量80495辆，同比增长达89.16%，全年累计销量达580683辆，接近本田CR-V以及丰田RAV4。小型SUV哈弗H2，12月销量35284辆，同比增长76.23%，较上月销量增长接近万辆，新上市的哈弗H2s红标版和蓝标版是其增长点的主要原因。中型SUV哈弗H7正如笔者预期，12月销量达10852辆，呈稳定趋势，预计哈弗H7近期不会有较高的新增长点。中大型SUV领域哈弗H8略微抬头，12月销量828辆，同比下降22.18%，而硬派SUV哈弗H9销量迎来小高潮，12月销量1496辆，同比增长41.94%。哈弗SUV车型销量齐增，12月共销量136522辆，同比增长达72.84%，占据总体销量比重九成。哈弗H6/H2/H7三足鼎立。轿车领域，长城C30车型12月销量2106辆，同比去年下降51.65%；长城C50车型12月依然无销量数据，轿车领域总体销量同比继续下降66.93%，占总体销量比重1.4%。风骏皮卡12月销量破万增至11920辆，同比上涨14.92%，正如笔者分析，风骏皮卡2017改款推出后销量迎来新的突破。

GWM’s December sales exceed 150,000 units, easily achieving annual target
GWM released its December production and sales report on the night of January, 8th, that the sales in December reach 150,548 units with a 57.26% growth compared with November number. Annual sales reach 1,074,471 units, increasing 26.01% and easily surpassing the annual target of 950,000 units. Besides, GWM Auto also sets the 2017 annual sales target of 1.25m units.

Compact SUV Haval H6 sells 80,498 units in December, growing 89.16% with the same period of last year. Total annual sales reach a miracle number of 580,683 units, leveling with Honda CR-V and Toyota RAV4. Monthly sales of small-size SUV Haval H2 increase 76.23% with a total of 35,284 units in December, mainly promoted by the newly launched H2s red-logo version and blue-logo version.

Medium-size SUV Haval H7 shows a steady growth with total sales of 10,852 units in December, just as expected. It’s predicted that H7 will not perform high growth in recently periods. Monthly sales of medium-and-large-size SUV H8 decrease 22.18% in December with a number of 828 units, while H9 increases 41.94% with sales volume reaching 1,496 units in December.

GWM SUV models all achieve sales growths in December, with total monthly sales increasing 72.84% to 136,522 units, which accounts for 90% of total GWM sales. H6, H2 and H7 perform best among all models.

Cars perform badly in December, with C30 decreasing 51.65% to 2,106 units and no obtained sales data for C50. Overall car sales decrease 66.93%, accounting for only 1.4% of total GWM sales data.

Steed Pickup sales increase 14.92% in December to a total of 11,920 units, meeting its breakthrough after the launching of 2017 facelift model.