根据长城汽车2月6日夜间发布的财报，2016年公司营收986.16亿元，同比增长29.7%，净利润为105.47亿元，同比增长30.87%。公告称，长城公司业绩增长的主要原因是整车销量的增加、售价较高的SUV销售量占比增加。长城公司官方数据显示，2016年长城汽车全年累计销售107.45万辆，同比增26.01%，超额完成95万辆的年销量目标，这也是长城汽车首次冲破年销量百万辆大关。其中，SUV销量达93.80万辆，同比增长34.19%，占总销量的87%。位列国内SUV车型销量榜首的哈弗H6销量达58.08万辆，占据了长城汽车的半壁江山。于2016年4月上市的哈弗H7(售价在15万以上)的销量达到了4.8万辆，这对营业收入和净利润的增长起到了重要作用。此外，皮卡销量为10.56万辆，同比增长6.19%，但轿车销量为3.08万辆，同比巨幅下滑43.09%。高端车型H8、H9的销量也有所收紧。长城市场表现好的原因主要在于SUV销量占比较大自2002年起一直称雄SUV市场。哈弗自2013年成为独立品牌，当年长城年销量首次超过100万辆，开始了双品牌战略。不过轿车业务也因此搁浅，曾作为长城支柱车型的C30销量持续下滑。
GWM’s 2016 profit reaches RMB 10.5b, with annual sales volume exceeding 1m units
According to GWM’s financial report released on the night of February 6th, its operating revenue reaches RMB 98.62b in 2016, increasing 29.7%. The net profit reaches RMB 10.55b, showing growth of 30.87%. The growing performance mainly is mainly resulted by the increasing auto sales, and rising SUV sales proportion.
Official data shows that GWM has an annual sales volume of 1.07m units in 2016, increasing 26.01% with the data in 2015. It has overfilled the annual sales target of 950,000 units, the first time when GWM sells more than 1m units during a year. SUV sells 938,000 units, increasing 34.19% and occupying for 87% of total sales. Domestic SUV sales champion Haval H6 sells 580,800 units, accounting for total’s half.
H7’s 480,000 units’ sales volume, together with its selling price larger than RMB 150,000, plays an important role in supporting the growing revenue and profit. Besides, pickups have a sales volume of 105,600 units, which increases 6019%. Cars still face a large decrease in sales of 43.09% to 30,800 units. High-end models H9 and H9 also show tightening sales volumes.
High proportion of SUV sales is the main reason that GWM achieves such a good performance. GWM has led the SUV market since the 2002 for 14 years. Haval became and independent brand since the year 2013 when GWM’s annual sales exceeded 1m units for the first time, starting a two-brand strategy period. But car business got stranded since then, the once pillar model C30 faced continuously decreasing sales volumes.