数据显示，2016年，自主品牌的市场份额从2015年的41.2%提升到了43.19%，达到6年来的新高。全国乘用车市场信息联席会最新发布的统计报告则表明：2017年1月，中国狭义乘用车销量为207.5万辆，同比下降9.3%，环比下降23.5%。值得关注的是，1月，自主品牌汽车零售份额继续增长，也是连续第25个月市场份额连续增长。其中，吉利的表现依然惊艳。2月6日，吉利有些迫不及待地宣布1月销量达10.27万辆，再次突破10万辆，同比猛增71%。其中，帝豪、博越、帝豪GL、帝豪GS、远景、远景SUV等六款车型销量均过万。作为吉利旗下最炙手可热的新品之一，博越1月销量达20147辆；帝豪GS销量为10333辆，远景SUV的销量也达到了10226辆。3款SUV车型的销量超过4万辆，占当月总销量的40%。吉利计划今年销量超过一百万辆、同比增长31%。除了吉利，长安的表现也很不错，以12.4万辆的销量位列乘用车市场第5名。形成对照的是，长城汽车今年1月销量仅为91233辆，月度销量环比大幅下降。可以非常确定的是，今年吉利销量将铁定超过长城。与吉利采用更为均衡的产品布局不同，长城汽车过于依赖单一产品，一旦H6销量下降，长城就失去了立足点。此外，吉利自2012年以来对于研发的高投入也确保了未来的产品质量。去年，吉利发布了2020战略，宣布到2020年将实现年产销200万辆，进入全球汽车企业前十强，成为最具竞争力和受人尊敬的中国汽车品牌。

 

Geely’s sales exceeded GWM may become “new normal”

Data shows that self-independent brands' market share increases from 41.2% in 2015 to 43.19% in 2016, reaching a historical high in the past six years. The newly released statistical report by CPCA shows that the domestic passenger vehicles’ sales volume reaches 2.08m units in January, 2017, decreasing 9.3% year-to-year and meeting a 23.5% month-to-month decline. It’s a remarkable fact that retail sales share of self-independent brands keep growing in January, a consecutive 25th month of growing share.

 

Geely still got an astonishing performance. On February 6th, Geely announced that its monthly sales reached 102,700 units in January, increasing 71% with the same period of last year. Emgrand, Boyue, Emgrand GL, Emgrand GS, Yuanjing and Yuanjing SUV all achieve monthly sales exceeding 10,000 units, in which Boyue sells more than 20,147 units and Emgrand GS sells 10,333 units. Yuanjing SUV also sells 10,226 units. The combined sales of the above three SUV models exceed 40,000 units, accounting for 40% of January sales volume. Geely also plans for selling 1m units in 2017, with a year-to-year growth of 31%.

 

Apart from Geely, Changan also performs well with a sales volume of 124,000 units in January, ranking 5th in passenger vehicle market. In contrast, GWM only sells 91,233 units in January with a huge month-to-month decline.

 

It is quite predictable that Geely’s sales volume would exceed GWM in 2017. Different from Geely’s balanced product layout, once the hotspot model H6 meets declining sales volume, GWM will lose a strong standing point. Besides, Geely’s high R&D ratio since 2012 also guarantees its products’ quality in the future. Last year, Geely released its future strategy, hoping to reach annual production and sales volume of 2m units in 2020 and becoming a most competitive and respectable Chinese auto brand.