东风悦达起亚此前提出了2017年的经营方针，包括“投放7款新车型，实现产销70万辆”为核心内容。东风悦达起亚总经理苏南永表示：“将要推出的7款新车型中，包括专为中国消费者量身打造的3款新车，充分展现出东风悦达起亚深耕中国市场的信心与决心。”2016年，东风悦达起亚累计销量达到65万辆，与2015年的61.6辆相比，虽然有5.5%的小幅上涨，但与年初既定的全年销量目标（68万辆）还有一点距离。展望2017年，东风悦达起亚将挑战70万辆销售目标，相比2016年预计增长7.6%。对于接下来的发展，苏南永也表示：“中国作为全球最大汽车市场，虽然增速放缓，但仍然拥有很大的空间和机遇，东风悦达起亚的发展前景是光明的”。东风悦达起亚将会在2017年推出包括旗舰SUV KX7、起亚K2五门版/CROSS版、全新一代福瑞迪、改款K4、K5混合动力版以及华骐E300在内的7款新车。随着这几款新车的推出，东风悦达起亚在2017年有望进一步提升整体市场表现。其中，KX7、K1以及华骐300E这三款车型并不是起亚的全球车型，而是专为中国市场打造的全新车型。东风悦达起亚KX7是一款全新中大型SUV，在2016年广州车展上完成了首次亮相，是目前企业产品阵容中最高端的旗舰车型，这款车将会在3月16日正式上市销售。新车采用了家族虎啸式前脸，车身造型比较稳重。东风悦达起亚KX7内饰整体设计较为简洁干练。座椅采用了真皮包裹，主驾玻璃一键升降、安全锁、后视镜调节、折叠等功能均有配备。后排配以空调出风口与两个充电接口，为日常使用提供便利。新车采用2+3+2式座椅布局，第三排座椅放倒后，进一步增大了后备箱的储存空间，并且全系标配全景天窗。
Dongfeng KIA Plans to Launch Seven models in 2017
Dongfeng KIA proposed the 2017 management policy previously, containing of launching seven new models and achieving production and sales of 700,000 units. Su Nanyong, General Manager of Dongfeng KIA once said that, “Three of the seven models are exclusive for Chinese customers, showing our confidence and determination in deep working in Chinese market.”
Dongfeng KIA has a total sales volume of 650,000 units in 2016, growing 5.5% with the 616,000 units in 2015 but still lower than the 680,000 units’ target. Dongfeng KIA sets 700,000 units as the 2017 sales target, which is expected to have a 7.6% growth compared with 2016. Su Nanyong also said that, “China is the largest global auto market, owning great development space and opportunity. Dongfeng KIA has a bright future.”
Dongfeng KIA will launch seven new models including flagship SUV KX7, K2 Hatchback/Cross, New Forte, Facelift K4, K5 HEV and Horki E300. KX7, K1 and Horki E300 are specific models for Chinese market.
The new middle-and-large-size SUV KX7 made its debut in 2016 Guangzhou Auto Show. As KIA’s most high-end model, KX7 will be officially sold on March, 16th. The new vehicle uses a family-style tiger-nose front face, showing a steady image.
Dongfeng KIA KX7 has a simple interior decoration. The seats are packaged with leather. Back rows are equipped with air outlets and two charging interfaces, providing facility with ordinary use. The new model adopts 2+3+2 seat layout with panoramic sunroof.