2015年“YOUNG NISSAN”全新的年轻化品牌战略启动后，东风日产就进入了销量高速增长的阶段，2015年首次跨越100万辆，到2016年又以10.9%增速突破113万的销量。网通社从东风日产官方获悉，今年2月份企业依旧保持稳步上升，共售出53,596辆，同比增长20.4%，其中轩逸成为唯一销量过万车型。今年1、2月份，在大部分厂家受春节影响的整体趋势下，东风日产依旧“站稳”了脚跟，今年1月份拿出9.29万辆的销量，同比增长14%,2月份又以20.4%的增速售出53,596辆。新奇骏、新逍客和新楼兰组成的SUV阵营，上个月销量近1.7万辆，占比超过30%。其中新奇骏售出8,682辆，同比增长9.3%；新逍客则是拿出了73.2%的最大增速成绩，单月销量达7,248辆。而作为畅销车型，轩逸在2月单月共售出19,366辆，同比增长59.8%，占比达36%。东风日产“YOUNG NISSAN 1.0”和“YOUNG NISSAN 2.0”时代最大改变就是车型外观更加年轻化，同时从2.0时代已经开始注重安全配置的升级。如今，东风日产为新阶段开启的“i3计划”主要是智能化为主，包括将导入半自动驾驶系统、新能源技术、多媒体系统，提升研发制造效率与精度，强化电商销售体系等等。未来，车主也可以通过车载多媒体系统实现与4S店直接交流，售后保养等服务会更加方便。
Dongfeng Nissan Feb Sales tops 50k
Since the launch of young brand strategy "YOUNG NISSAN" in 2015, Dongfeng Nissan sales has entered the stage of rapid growth, exceeding 1,000,000 vehicles in 2015 for the first time and exceeding 1,130,000 vehicles in 2016, with the increase rate of 10.9%. IIA learned from Dongfeng Nissan official that the enterprise still maintained a steady rise in February this year, totally selling 53,596 vehicles, an increase of 20.4%. Among those, Sylphy was the only one whose sales was over 10,000 vehicles.
In January and February this year, Dongfeng Nissan still sold well while most companies were affected by the Spring Festival. In January, its sales was 92,900 vehicles, an increase of 14%. In February, its sales was 53,596 vehicles, an increase of 20.4%.
The SUV camp, made up of The Novel Steed, New Qashqai and New Murano, sold nearly 17,000 vehicles in last month, accounting for more than 30%. Among them, The Novel Steed sold 8,682 vehicles, a year-on-year increase of 9.3%; monthly sales of new Qashqai was 7,248 vehicles, an increase of 73.2%. As the best-selling model, Sylphy sold a total of 19,366 vehicles in February, an increase of 59.8%, accounting for 36%.
The biggest change of“YOUNG NISSAN 1.0”and YOUNG NISSAN 2.0” is the more youthful appearance, while “2.0”pays more attention to upgrading the security configuration. Today, Dongfeng Nissan is to open a new phase of the "i3 plan", which mainly focuses on intelligence, including importing semi-automatic driving system, new energy technology, multimedia system, enhancing precision and efficiency of development and manufacturing , and strengthening business sales system etc.. In the future, the owners can also communicate with the 4S shop directly through the vehicle multimedia system, and after-sales service and other services will be more convenient.