目前东风日产已经正式进入“YOUNG NISSAN 3.0”时代，2016年全年累计零售销量超过113万台。进入2017年，尽管启辰正式脱离东风日产，但企业今年1-2月销量表现依然十分强劲，同比增长分别达到14%与20.4%。东风汽车官方透露，东风日产制定108万的全年销量目标，并推进“i3”智能化战略。东风日产乘用车公司总经理埃尔顿·谷硕表示：“今年，东风日产将全面进入客户年2.0时代，我们将继续深耕客户，以客户满意为中心，围绕客户全价值链进行整合，以确保2017年目标的达成。”东风日产“YOUNG NISSAN 1.0”和“YOUNG NISSAN 2.0”时代最大改变就是车型外观更加年轻化，同时从2.0时代已经开始注重安全配置的升级。如今，东风日产为新阶段开启的“i3计划”主要是智能化为主，包括将导入半自动驾驶系统、新能源技术、多媒体系统，提升研发制造效率与精度，强化电商销售体系等等。未来，车主也可以通过车载多媒体系统实现与4S店直接交流，售后保养等服务会更加方便。在产品方面，东风日产有望于年内推出新款奇骏与全新小型SUV。其中，全新小型SUV采用日产全新家族式“V-motion”设计，整车看上去动感时尚；车身尺寸超越同级车型标致2008；动力方面有望搭载一台1.5升自然吸气发动机。而新款奇骏将进行前脸家族化改进与配置升级。
Targeting at 1.08m units, Dongfeng Nissan to launch two models in the year
Currently, Dongfeng Nissan is entering a “Young Nissan 3.0” era, with the total wholesales volume exceeding 1.13m units in 2016. Although Venucia has officially broken away, Dongfeng Nissan still got strong performance in January and February, with year-to-year growth reaching 14% and 20.4% respectively. Official news come around that Dongfeng Nissan sets its annual sales target at 1.08m units, along with promoting “i3” intelligent strategy in the year.
Besides, Airton Cousseau, CEO of Dongfeng Nissan Passenger Vehicle Company said that, “Dongfeng Nissan will enter into a customer year 2.0 Era this year. We will further focus on meeting customers’ demands and integrating customer value chain to make sure the accomplishment of 2017 target.”
The greatest change taking place on Dongfeng Nissan “Young Nissan 1.0” and “Young Nissan 2.0” is the younger exterior appearance and upgraded security configuration. Currently, the “i3 plan” mainly focuses on intelligentization and introduces semi-automatic driving system, alternative energy technologies and multi-media technologies, in order to lift the R&D efficiency and accuracy, as well as strengthening the E-commerce sales system. In the future, car owners could also communicate with 4S stores directly by automobile multi-media systems to get more convenient after-sales maintenances.
It’s also expected that Dongfeng Nissan will launch New X-Trail and New small-size SUV. The new small-size SUV will adopt the Japanese new family-style “V-motion” design to show a fashionable image. The model will exceed Peugeot 2008 in vehicle dimension. It is also expected to equip with a 1.5L naturally aspirated engine. However, the new X-Trail will promote improvements in front face and upgrade configuration.