3月24日，长城汽车发布全年业绩公告：2016年实现营业总收入986.16亿元，同比增长29.70%；归属于上市公司股东的净利润105.51亿元，同比增长30.92%；利润总额124.83亿元，同比增长28.84%；基本每股收益1.16元。截止去年年底，总资产达923.09亿元。2016年，长城汽车推出了近20款全新及改款车型，整车实现销售107.45万辆，同比增长26.01%，超额完成全年销量目标，成功进入百万级车企的行列。哈弗SUV销售93.80万辆，同比劲增41.58%，已连续14年保持全国SUV销量第一。哈弗H6年销售突破58万辆，创造了包括进口和合资产品在内的中国汽车市场单产品单月(年度)销量的里程碑，同时也位居全球SUV销量前四，成功跻身全球SUV市场第一阵营，成为中国品牌首款世界级SUV。哈弗H2全年销售19.69万辆，位居小型SUV细分市场前三，哈弗H7自4月份上市以来，累计销售4.89万辆。长城汽车亮眼成绩的背后折射出的是其独有的发展模式，即坚定“聚焦SUV”战略方针，深耕细分市场，集中资源打造产品和服务的差异化优势，整合全球优势资源，加强营销变革。公告同时显示，2016年长城汽车加大了在研发方面的投入，全年研发支出31.80亿，研发投入总额占营业收入3.23%。今后，长城汽车将继续坚持研发过度投入。哈弗已多次入围品牌机构评选的品牌价值榜单，并荣获多项第一，在国际著名品牌评估机构Brand Finance发布的2017全球汽车品牌百强榜中，哈弗在全球SUV专项品牌力排名中一举夺魁，这意味着哈弗已经进入全球领先阵营，比肩JEEP、路虎，成为全球三大专业SUV品牌。2017年，长城汽车将基于全球化的研发平台，推出红标哈弗H6 Coupe、全新哈弗H6、纯电动轿车等，全新品牌WEY也将在上半年推出首款全新车型，并于下半年推出另外两款车型。长城汽车力求以更全面的产品系列全线出击，扩大市场规模，实现全年125万辆的销量目标。
2016 Great Wall Motors profits grew over 10bn
Great Wall Motors reported on 24th,March its operating revenues rose 29.70% to 98.616 billion RMB in 2016,the net profits grew 30.92% to 10.551 billion RMB as the operating profits accumulated to 12.483billion,an increase of 28.84% from 2015, the basic earning per share sits at 1.16.By the end of 2016,the total asset amounted to 92.309 billion.
Great Wall Motors launched nearly twenty new or facelifted models in 2016 pushing its auto sales to 1.0745 million units, 26.01% up from that of 2015. Haval SUV remained as the top seller in the SUV segment with around 938,000 units delivered to the customers, 41.58% up.
The annual sales of Haval H6 exceeded 580,000,a record high sales set by a single product in a month.The Haval H6 ranked the fourth among the global best-selling SUVs. Haval H2 sold 196,900 units ,top three in small SUV segment and Haval H7 sales reached 48.9 thousand since it launched last April.
It is the unique development model that contributes to the Great Wall’s outstanding performance .The firm adopt the strategy to put focus on SUV and it lays emphasis on the differentiation of products and services and strengthening the marketing revolution.
The announcement also shows that in 2016 the Great Wall Motors increased investment in research and development. Its annual R & D spending totaled at 3.18 billion, accounting for 3.23% of the revenues. In the future, the car maker will adhere to the excessive spending on research and development.
Haval Brand has been on the list of brands ratings institutions for several times. The Brand Finance recognized the Haval as the 2017 China’s most powerful auto brand and 2017 world’s most powerful SUV brand, which means that Haval has become the world's leading SUV brand together with Jeep and Land Rover.
In 2017, the Great Wall Motors will bring the Haval H6 Coupe, the all new Haval H6 and a electric sedan to the market and the automakers’ new brand WEY will also launch one model in the first half of the year and two more in the second half. The automaker aims to sell 1.25 million new cars this year by expanding the market and rolling out more products and models.