2017年首月销量下滑的宝骏,在今年2月实现反弹。据上汽通用五菱官方透露,宝骏汽车今年2月销量突破7万辆,同比增长13.14%。宝骏销量增长得益于小型车市场的发力,310的月销量已经达到了1.6万辆。今年2月推出的小型SUV——宝骏510的销量也接近了1万辆。宝骏730和560这两款产品,在去年的累计销量为37.02和32.16万辆,成为了宝骏品牌的主力车型。今年2月,宝骏汽车又推出了全新车型——宝骏510,新车定位为一款小型SUV。在主力车型以及新车的助力下,宝骏品牌的2月销量为70,201辆,相比于去年的62,043辆,同比增长了13.14%。今年2月,宝骏730和560这两款“拳头产品”的月销量均突破了2万辆,分别达到了23,036和23,018辆。宝骏510在上市后的首月,实现了8,086辆的销售成绩。此外,定位为小型轿车的宝骏310,一直保持着强有力的势头,今年2月的销量已经达到了16,058辆。宝骏今年还将推出多款新车,丰富产品序列,完善在细分市场中的布局。目前,宝骏510仅推出了3款车型,均搭载的是6MT手动变速箱。今年,宝骏510的5AMT智能手动挡车型,以及搭载自动变速箱的宝骏560以及730车型将陆续推出。此外,基于310打造的310W旅行版车型,预计在上半年上市。
Sales of Baojunin Feb. Broke 70K Units Devoted by Small-Sized Cars
Monthly sale of BAOJUN in February has rebounded after sale declined in January. According to the website of SGMW, sale of BAOJUN has broken 70 thousand units this February, a year-on-year growth of 13.14%. The sales growth of BAOJUN was mainly devoted by small-sized vehicles, among which BAOJUN 310 was sold 16 thousand units monthly. Sale of BAOJUN 510, a small-sized SUV listed this February also closed to 10 thousand units.
The total sales of BAOJUN 730 and 560 last year were 370.2 thousand and 321.6 thousand units respectively, which have been the main force of BAOJUN. In this February, BAOJUN has listed its new model BAOJUN 510, which positioned as a small-sized SUV. Devoted by this three cars, sale of BAOJUN in February reached 70,201 units, 13.14% increased comparing with 62,943 units during the same period of last year.
This February, monthly sales of BAOJUN 730 and BAOJUN 560 have both broken 20 thousand units, reaching 23,036 and 23,018 units respectively. BAOJUN 510 was sold 8,086 units in the first month after listed. Besides, sale of the small-sized BAOJUN 310 in this February has reached 16,058 units.
BAOJUN is to launch multiple models this year to enrich its product line and promote its distribution in segments. At present, BAOJUN 510 only has three models, all of which are equipped with 6MT manual transmission. This year, a new model of BAOJUN 510 equipped with 5AMT intelligent manual gear, BAOJUN 560 and BAOJUN 730 with automatic gearbox will come into the market. Furthermore, the travel edition model 310W produced based on BAAOJUN 310 is expected to hit the market in the first half year of 2017.