一汽吉林为一汽集团的全资子公司，目前的主导产品有“佳宝”系列微型车、 “森雅”系列SUV/多功能车等。其中定位于小型SUV的森雅R7于去年4月底上市，先期仅凭借1.6升发动机车型，即可达到单月摸高8,000辆的销售成绩。按照规划，一汽吉林将继续扩充森雅系列产品矩阵，重点发力SUV、MPV以及新能源领域。近日网通社从一汽吉林内部人士获悉，森雅R7将于年内推出改款车型，进一步提升产品竞争力，并将增搭1.5T发动机，新车最快有望于今年9月上市销售。国内SUV市场的火热程度大家有目共睹，2016年中国品牌SUV共销售526.8万辆，同比增长57.6%，SUV也成为中国品牌向上突破最有成效的细分领域，涌现出多款销量火爆的重磅车型。据官方介绍，“森雅”品牌的目标是成为自主优秀品牌，并将不断调整产品结构，丰富产品阵营，以覆盖微客升级市场和SUV市场。按照规划，十三五期间，“森雅”品牌每年将至少投放至少一款新车。今年森雅R7除将推出年款车型外，还将增搭1.5T发动机进一步提升动力性能，并将针对年轻消费者喜闻乐见的“互联网”功能，为该车推出更智能的车机互联、手机远程控制等功能。其中森雅R7 1.5T车型预计将于今年9-10月上市销售。常规动力车型之外，一汽吉林还将开发新能源产品，森雅R7电动版也有望于2017年亮相。到2018年，一汽吉林还将推出全新的7座SUV和新紧凑型SUV，后者定位将高于森雅R7。除此之外，一汽吉林还将基于森雅R7打造一款7座MPV车型，该车也有望于2018年推出，届时“森雅”品牌整体产品阵容将更加丰富，为品牌发展打下坚实基础，也将充分满足不同消费者的购车需求。在销售渠道方面，一汽吉林正加快网络渠道下沉，合理有序推进网络融合。一汽吉林此前提出的“千网”计划正逐步得到落实，主要针对渠道下沉做相应部署，即分别在全国320个B级（三四线）城市、全国核心商圈400个以及全国前580个县级城市建设销售网点，以便更多消费者能够接触到一汽吉林品牌。
FAW Jilin plans to launch multiple SUV models; Xenta R7 will increase 1.5T model
As FAW Group’s wholly owned subsidiary, FAW Jilin has main products of “Jiabao” micro-cars, “Xenta” SUV/MPVs. Xenta R7, positioned as a small-size SUV model and launched at the end of April of last year, reaches monthly sales volume of 8,000 units by the support of its 1.6L-engine model.
According to plan, FAW Jilin will continue to expand its Xenta products, mainly in SUV, MPV and alternative energy vehicles. Insiders reveal that Xenta R7 is expected to launch facelift models in September to further increase its products’ competitive power. The new model will equip with 1.5T engines. According to official introduction, Xenta brand targets to become an excellent self-independent brand, by adjusting product structure and enriching products to cover SUV market and micro-bus market.
Xenta brand will launch at least one model per year during the “13th-five” period. This year, the R7 1.5T model is expected to be launched in September or October, equipping with intelligent vehicle interconnection and mobile remote control functions.
FAW Jilin will also develop alternative energy models, and Xenta R7 BEV model is also expected to make debut in 2017. FAW Jilin will also launch the new 7-seat SUV and new compact SUV by 2018. Besides, FAW Jilin will also launch a 7-seat MPV model based on Xenta R7, providing strong support for the Xenta family and thus meeting demands for different customers.
FAW Jilin also accelerates the sales channel distribution layouts. The “one thousand sales networks” plan, meaning to construct sales networks in 320 B-level cities, 400 key commercial circles and 580 county-level cities, is also implemented step by step. Till the end of October, 2016, FAW Jilin has 400 primary service stores and 530 secondary service stores across the nation, covering most domestic cities.