东风标致官方透露，吴少革于3月20日起已正式担任东风标致副总经理。去年8月，曾经担任华晨宝马市场副总裁的吴少革正式回归老东家东风标致。媒体资料显示，吴少革2002年加入汽车行业，曾先后出任大众汽车集团中国市场部高级经理、一汽大众品牌与公关总监、一汽大众销售有限公司市场部部长、东风标致市场部部长，以及华晨宝马副总裁等职务。在回归东风标致之后，她主要负责了包括东风标致4008上市在内等一系列活动。而未来，吴少革将与品牌部总经理李海港、市场部部长赵丹丹共同组建成东风标致的“全华班”领导班子，一同帮助东风标致完成“升蓝向上”品牌计划。回顾东风标致2016年的销量表现，可以说是“先抑后扬”，相对于上半年的持续走低，下半年表现则逐步好转，这也使其最终顺利完成了35万辆的年销量目标。2017年，东风标致继续进行一系列的调整，其中便包括人事方面的调整。除此之外，其也将陆续投放搭载新技术的新产品。东风标致目前在SUV市场已经推出了2008、3008和4008三款产品，覆盖小型和紧凑级市场。而2017年，东风标致将投放3款车型，其中包括首款7座SUV——5008，该车型将于3月30日正式在广州发布，据悉，未来这款新车将作为东风标致旗下级别最高的SUV车型。
Dongfeng Peugeot personnel change:Wu Shaoge promoted as Vice General Manager
Official news comes out on March 28th that Wu Shaoge will be appointed as Dongfeng Peugeot’s Vice General Manager. It’s said that the former Brilliance BMW Marketing VP Wu Shaoge has returned to Dongfeng Peugeot in August of last year, named as a director and reporting to CEO directly.
Media information shows that Wu joined auto industry in 2002, appointed as senior manager of Volkswagen Group Chinese Market Department, Brand & PR Director of FAW Volkswagen, Marketing Director of FAW Volkswagen Sales Co. Ltd., Marketing Director of Dongfeng Peugeot, and Vice President of Brilliance BMW successively. After returning to Dongfeng Peugeot, she is mainly in charge of a series of activities including the launching of Dongfeng Peugeot 4008. In the future, she will form a leading team with Brand Department CEO Li Haigang, Marketing Department Director Zhao Dandan to help Dongfeng Peugeot accomplish “Blue Up” brand plan.
Sales performance of Dongfeng Peugeot get improved in the latter half of 2016, after a continuous decline in the first half of year. Finally, it smoothly accomplishes the 350,000 units’ annual target in 2016. It will continue to conduct a series of adjustments in 2017, including personnel changes. Besides, new products with new technologies will also be launched into market.
Currently, Dongfeng Peugeot has launched three SUV models including 2008, 3008 and 4008 models, covering small-size and compact market. In 2017, it will launch three other models, including the first 7-seat SUV 5008 model, which will make debut in Guangzhou on March 30th and will be the highest-level product under Dongfeng Peugeot brand.