2016年，华晨宝马共有4款在售车型，实现全年销量31万辆，同比增长8%。根据华晨中国汽车控股有限公司发布的2016年财报，合资公司华晨宝马2016年纯利达到79.96亿元，该品牌单车纯利超2.5万元。华晨宝马是宝马在华组建的唯一一家合资公司，同时也是华晨汽车的销售核心。华晨宝马对华晨汽车集团纯利贡献由2015年人民币38.27亿元增加4.5%至2016年人民币39.98亿元。2016年，华晨宝马完成了紧凑型SUV—宝马X1的换代升级，并增加新2系旅行车，丰富产品矩阵。此外，宝马5系和宝马3系两款车型也在各自细分区间表现出色。在过去一年中，华晨宝马持续扩展其销售网络，截止2016年12月31日已在全国拥有多达463家全方位服务4S店。华晨中国汽车控股有限公司董事会主席吴小安近日公开表示：2017年华晨宝马的整体销量预计将增加20%（突破37万辆）。在产品方面，华晨宝马已经在今年第一季度推出了全新BMW 1系运动轿车、全新BMW X1插电式混合动力以及之诺60H多款车型。随着新车型的陆续推出，华晨宝马今年前两月累计销量达到5.88万台，同比增长44%。根据规划，全新BMW 5系长轴距版将于下半年上市。
Brilliance BMW earned 8 billion in 2016, 25 thousand per car
In 2016,the Brilliance BMW sales volume climbed by 8% to 310,000 units with four models available in the market. It’s reported that the net income of the joint venture increased to 7.996 billion RMB, a net profit of 25,000 RMB per vehicle.
Brilliance BWM is the only joint venture of BMW in China and it is also the sales engine of Brillance Auto. The Brilliance BWM contributes a net profit of 3.998 billion RMB to Brillance Auto,increasing 4.5% from 3.827 billion in 2015.
The Brilliance BMW upgraded the compact SUV BMW X1 and enriched its product series with two all new estate models in 2016. The BMW 5 Series and BMW 3 Series also outperformed some competitors in respective segment. In the past year,Brilliance BWM further expanded its sales network and the number of the 4S shops spreading all over the country has reached to 463 till the end of the 2016.
“The sales volume of Brillance BMW is expected to rise by 20% to 370 thousand in 2017. We has launched the new BMW 1 Series sports car together with the new BMW X1 plug in model and the Zinoro 60H in the fist quarter this year ,”said the chairman of Brillianc Auto board Wu Xiaoan in a recent meeting.
With the rolling out of the new models , the sales of Brilliance BMW accumulated to 58,800 units in the first two months , 44% up from the same period of last year. The new long-wheelbased BMW 5 Series is to hit the market in the second half of the year.