据东风雷诺透露，企业在今年第一季度累计销量突破2万辆，已完成全年销量目标（8万辆）的1/4。在刚刚过去的3月份，东风雷诺两款国产车型均有不错的表现。其中，全新一代科雷傲共售出3,995辆，科雷嘉则“斩获”2,071辆的销量。而在整个第一季度，全新一代科雷傲以及科雷嘉分别取得12,660和7,595辆的成绩，助推企业1-3月累计销量达到20,255辆。对于2017年的销量目标，东风雷诺汽车有限公司市场销售副总裁兼市场销售部部长陈曦先生此前曾表示：“东风雷诺在2017年要夯实基础、稳中求进，计划完成‘确保6万台、挑战7万台、争取8万台’的全年销量”。回过头看东风雷诺第一季度的市场表现，已经完成了销量目标的1/4。销售渠道推广方面，截至2017年3月底，东风雷诺第168家销售网点顺利开业，经销商盈利比例达到65%。对于未来，陈曦先生表示：“东风雷诺计划到今年年底发展经销商200家，并且保证这200家经销商在年内能够正常运营。同时保证经销商拥有高质量的的运营状态，使得网络能够健康发展，覆盖全国更多的市场。”东风雷诺科雷嘉于2016年3月18日上市，目前在售的5款车型均为2.0L版本，售价区间为16.38-21.98万元。科雷嘉1.2T车型将于4月19日开幕的上海车展亮相，随后会在5月份正式上市。新车上市后，有望进一步降低科雷嘉入门版车型的售价。
Dongfeng Renault sells more than 20,000 units in 2017 Q1, accomplishing 1/4 annual target
It’s learned from official news that Dongfeng Renault sells more than 20,000 units in 2017 Q1, accomplishing 1/4 of annual target.
Its two domestic models all perform well. The new generation Koleos sells 3,995 units, while Kadjar sells 2,071 units in March. The new Koleos and Kadjar sell 12,660 units and 7,595 units respectively in Q1, 2017. Dongfeng Renault has a total sales volume of 20,255 units in Q1.
Chen Xi, Vice President of Marketing and Director of Sales and Marketing Department, once said that, “Dongfeng Renault will steadily move forward to accomplish the annual target of at least 60,000 units in 2017.” In fact, its Q1 sales volume data has accomplished 1/4 of total target.
Dongfeng Renault’s 168th sales network opens up successfully at the end of March, and 65% dealerships have reached profits. Chen Xi also said that, “Dongfeng Renault plans to expand 200 dealerships at the end of year. Besides, the 200 dealerships will come into operation in the year. We guarantee that dealerships will keep a high-quality status to cover more markets across the nation.”
Kadjar was launched on March 18th, 2016. The current on-sale models are all 2.0L version with selling price ranging from RMB 163,800 to 219,800. Kadjar 1.2T model will make debut on Shanghai Auto Show on April 19th, and will be launched into market in May. Selling price of Kadjar’s entry-level model is expected to be further lowered after the new model’s launch.