众泰在4月19日上海开展当日发布了三款首发车型：众泰T700、T500和T300。这次众泰在上海车展的口号不再是逆向开发，而是“原创”。众泰的新品发布会主题是“品质派·world tye！”，“品质派“即：精“品”造车、以“质”取胜，指众泰汽车在国家“增品种、提品质、创品牌”的新时期工匠精神引领下，打造精品车型、提升产品及服务质量。众泰汽车董事长金浙勇在发布会现场表示，2017年，众泰将力争年销售超越40万辆，’十三五‘末突破80万辆，产值突破800亿元。”这个目标事实上也并不十分难做到。今年2月，众泰汽车曾以21593的销量冲击了自主车企销量前十，与第一名长安汽车95675辆的成绩相比，还有7万辆的差距。而在新能源汽车市场，众泰汽车甚至超过了风头正劲的北汽新能源和比亚迪，今年2月以3791辆的销售成绩排名第一，占2月国内新能源汽车整体销量的23%。此次上海车展亮相的T700、T500和T300分别针对中大型、紧凑型和小型SUV市场，力图实现SUV领域的全布局。尽管众泰喊出了“原创”口号，但并不意味着它已完全放弃了“逆向开发”之路，只不过与之前比较单一的高仿相比，现在的众泰学会了“博采众长”。比如众泰此次重磅推出的最新中大型SUV——众泰T700，众泰自称是完全正向自主研发，但具体看各部位，却发现哪里都似曾相识。
Zotye Begin Independent R&D to be the No.1 of Self-owned Brand
Zotye has had three models debut on April 19th at Shanghai Auto Show, namely Zotye T700, T500 and T300. This time, the slogan of Zotye is no longer “Deverse Development”, but “Original”. The topic of its new product launch event is “For Quality·world tye!”, which means Zotye Mtor is to produce competitive products and promote the quality of products and services, with the leadership of the scraftman spirit “To be Various, To Promote the Quality and To be Brand-Maker”.
Mr. Jin Zheyong, chairman of Zotye revealed that, Zotye is to struggle for an annual sales of over 400 thousand units, sales by the end of the 13th Five Year of more than 800 thousand units and an output value of over 80 billion yuan.
It’s not a tough goal. Zotye has already shock independent automakers with sales of 21,593 units this February, which was just 70 thousand units less than Changan Motor, the No.1 of independent automakers with sales of 95.675 units. While for new energy vehicles, Zotye ranked No.1 with sales of 3791 units, which even surpassed BAIC and BYD and accounted for 23% of the overall sales of domestic new energy vehicles.Zotye T700, T500 and T300 aimed at middle-large sized, compact and small-sized market respectively, which showed the layout of Zotye in SUV segment.
Although Zotye has a new topic of “Original”, it hasn’t given up “Deverse Development” completely, but “learn widely from others’ strong points”. For example, Zotye T700, the new middle-large sized SUV which was independent researched and developed claimed by Zotye, is similar with others for many details.