我国SUV市场的争夺战愈演愈烈。据中汽协统计,2016年,从乘用车四类车型销量情况看, SUV以44.6%的增速继续保持高速增长,增长速度大大高于轿车、MPV、交叉型乘用车。而据中汽协3月公布的最新数据,在轿车、SUV、MPV和交叉型乘用车四大品类市场中,仅SUV保持正增长,售车83.23万辆,同比增长19.59%;其余细分市场均呈不同程度的下滑。各豪车品牌也开始加大对SUV的关注和布局,开始瞄准中国市场。宾利、劳斯莱斯以及兰博基尼等品牌纷纷开始推出旗下首款超豪华SUV车型。据悉,兰博基尼的首款SUV车型Urus将于今年年底在意大利首秀。兰博基尼汽车有限公司总裁兼首席执行官Stefano曾透露,希望借助此款SUV使销量翻倍,从目前的3500辆左右增至每年超7000辆。林肯已经率先在这个领域尝到了甜头。相关数据显示,2016年林肯累积售出32558万辆,同比增长180%;2017年第一季度累计售出11731辆,同比增长114%。有分析称,林肯销量的大幅上涨主要得益于SUV车型。而不仅如此,林肯日前宣布,2019年将推首款国产全新SUV,专供中国市场。虽然豪华车品牌开始纷纷布局SUV,但在中国,SUV市场竞争最激烈的还是在6万~15万价格区间之中。各车企发布的销售数据显示,2017年第一季度SUV销量,哈弗H6、传祺GS4、哈弗H2、途观、长安CS75、宝骏560位列前六,销量分别为11.88万、8.92万、7.25万、7.11万、6.95万、6.73万。其中除了途观之外,其余车型均处于6万~15万价格区间。此次上海车展上,首次参展的江铃驭胜携旗下驭胜S330、驭胜S350及全新驭胜7座跨界概念车、两款新能源车参展,加码低价SUV市场。猎豹汽车,也在上海车展上推出了其面向移动互联时代的战略新产品猎豹CS9。该款车型采用1.5L发动机和5MT/ CVT动力组合。
SUVs Explore Chinese Market in Fierce Competition
The battle for SUVs to scramble Chinese market has been more and more seriously. According to data from CAAM (China Association of Automobile Manufacturers), SUV has kept a high-speed growth of 44.6%, which is much faster than sedan, MPV and cross passenger car. The newest data announced by CAAM in March showed that, only SUV kept a positive growth with 83.23 units cars sold and achieved a year-on-year growth of 19.59%, while segments for sedan, MPV and cross passenger car all declined.
Luxury brands also started to concentrate on Chinese market these years because of its healthy growth of SUVs. Brands like Bentley, Rolls-Royce and Lamborghini all started to list their first ultra-luxury SUVs.
It was reported that, Urus, the first SUV of Lamborghini, will debut in Italy in the end of this year. Stefano, president and CEO of Lamborghini Automobile Co, Ltd revealed that Lamborghini expects to have its sales doubled to over 7000 units each year from about 3500 units a year with this SUV.
Lincoln has already benefited in SUV market. Lincoln has sold 32558 units cars in 2016, a year-on-year growth of 180%; and it has sold 11731 units cars in the first quarter of 2017, a year-on-year growth of 114%. Analysts thought sales increase of Lincoln were mainly profit from SUVs. The automaker has recently announced that, it will list its first domestic SUV for Chinese market in 2019.
Although luxury brands began their layout in Chinese market, SUVs range from 60-150 thousand yuan have a fiercer competition.
According to data from automakers for the first quarter of 2017, sales of Haval H6, Trumpchi GS4, Haval H2, Tiguan, Changan CS75 and Baojun 560 ranged the Top 6, with sales of 118.8K, 89.2K, 72.5K, 71.1K, 69.5K and 67.3K units respectively. All the models range from 60-150 thousand yuan expect for Tiguan.
Jiang Lin Motor has had its Yu sheng S330, S350, the brand new 7-seat crossover concept car and two new-energy vehicles were debut on this year’s Shanghai Auto Show to compete for SUV market with a low price. Leopaard also had its new product Leopaard CS9, which adopts 1.5L engine and 5MT/ CVT dynamic combation, listed on the show.