天津一汽发布全新规划，试图通过新车攻势挽救不断下滑的销售业绩，摘掉夏利“亏损王”的帽子。根据天津一汽抛出的“骏驰计划”：未来四年，将有三大平台10余款新车陆续推出。值得关注的是，此次天津一汽将集中资源专注骏派品牌，而曾经被称为国民车的“夏利”品牌则退居二线。统计数据显示，2016年，天津一汽系列2016全年产量共36368辆，较上年同期下降了41.5%；全年销量为36783辆，比上年64868辆降了43.3%。事实上，夏利系列车型经典的N3已经于2015年12月正式停产，而夏利系列在去年12月产量为0，这也为夏利系列的命运蒙上了阴影。按照新的规划，经过整合创新，骏派品牌将形成丰田NBC+平台、A级车平台、新能源平台三大平台，6个系列整车，10TD、12TD、15TD发动机3发动机，6MT、7DCT 2变速箱产品序列。值得一提的是，骏派还将打造专属的工厂和平台，保证汽油版与电动车版能同步研发。按照规划，2017-2020年，骏派品牌通过新品驱动、技术升级、品质提升、营销变革四大“引擎”驱动实现骏派品牌成为主流家用车知名品牌。
Tianjin FAW abandons Xiali for self-rescue
Finally, Tianjin FAW released its new plan by launching new models, trying to fight out of the worsening sales performance and throw out Xiali, which is always in deficit.
According to plan, more than 10 models based on three platforms will be launched in the future four years. It’s remarkable that Tianjin FAW will focus on Junpai brand this time, while Xiali brand will take a back seat.
Statistic data shows that Tianjin FAW has a production volume of 36,368 units in 2016, decreasing 41.5% year-on-year in 2016. The total sales volume reaches 36,783 units, decreasing 43.3% on the basis of 64,868 units.
In fact, Xiali’s classic model N3 started its production suspension on December, 2015. However, the sales volume in December, 2016 was zero, casting shadows on Xiali’s fate.
According to the new plan, Junpai brand will form three major platforms including Toyota NBC+, A-class and alternative energy, covering vehicles from six series and three engines including 10TD, 12TD and 15TD, as well as 6MT and 7DCT 2-speed gearbox products. Junpai will also forge a specified factory and platform for the simultaneous R&D of gasoline version and electric version vehicles. It’s said by insiders that the resource concentration will provide new supporting point and engines for Junpai’s high growth.
It’s expected that Junpai will become a mainstream family-used vehicle brand in 2017-2020, by way of new vehicles’ launch, technological upgrade, quality lifting and sales reform.