在“一带一路”倡议引领下，自主品牌汽车企业正加速“一带一路”沿线布局，而在新兴市场“安营扎寨”的同时，也在为进军欧美市场探路。作为中国特大型汽车工业集团和中国最早的汽车制造企业之一，中国第一汽车集团公司(中国一汽)的海外本地化经营近日再结硕果，其在俄罗斯当地组装生产的首款车型——奔腾X80成功在莫斯科上市。这是中国一汽在俄罗斯上市的首款SUV车型，也是在俄罗斯实施组装生产的首款车型，首批87辆车即将通过俄罗斯10家经销商正式发售。统计数据显示，在“一带一路”倡议的支持带动下，中国一汽的海外业务已遍布东南亚、非洲、中东、拉美等5大片区，覆盖48个国家，拥有海外一级经销商49家、二级经销商227家，累计出口汽车逾26万辆，整车及零部件出口金额超过50亿元。不仅是国有汽车集团，长城、吉利和奇瑞等民营汽车品牌也正在加快全球布局的步伐，重点拓展“一带一路”沿线国家和地区市场。长城汽车在欧洲、日本和北美都设立了研发中心，拥有一支优秀的外籍汽车研发团队，他们在长城最新推出的WEY品牌中发挥了关键作用。广汽传祺已完成中东、东南亚、东欧、非洲、美洲等五大板块14个国家的落子布局，初步构建了广汽传祺的全球销售网络和服务体系。而工业和信息化部、国家发展改革委、科技部近日联合印发的《汽车产业中长期发展规划》，也为中国汽车产业未来10年的发展设定了路线图和时间表。规划明确指出，以做强做大自主品牌汽车为中心，培育具有国际竞争力的企业集团，以“一带一路”建设为契机，推动全球布局和产业体系国际化。
Chinese auto companies accelerate the “Belt and Road” layout for marching into European and American markets
Led by the “Belt and Road” proposal, self-independent auto brands are accelerating product layouts around “Belt and Road”, marching towards European and American markets at the same time.
FAW’s first localized model Besturn X80 was successfully launched in Moscow recently, and the first batch of 87 units would be sold by ten local dealerships afterwards. Wang Zhijian, Board Director of FAW Import and Export Company said that, Russian market is always an important strategic market for FAW. The launch of Besturn X80 shows FAW’s response on national proposal, which will greatly improve FAW’s influence in Russia.
Statistic data shows that FAW’s overseas business is across Southeast Asia, Africa, Middle East and Latin America markets, covering 48 countries and owning 49 first-class overseas dealerships, as well as 227 second-class overseas dealerships. Total exported vehicles exceed 260,000 units, with total amount exceeding RMB 5b for exported vehicles and parts.
Apart from state-owned auto groups, other private auto brands including GWM, Geely and Chery are also accelerating their steps in global layouts, exploring country and zone markets along “Belt and Road” strategy.
GWM has set sales companies in Russia, Australia and South Africa. It also established R&D centers in Europe, Japan and North America, playing important roles in launching the new WEY brand. GAC Trumpchi accomplishes the product layout in 14 countries across Middle East, Southeast Asia, Eastern Europe, Africa and America markets.
The recently released Middle-and-long-term development plan on Auto Industry also maps out the routine line and timetable for auto industry’s future 10 years’ developments. It points out that we will launch the auto industry’s global layout and promote their internalization by the “Belt and Road” opportunity.