过去几个月，东风汽车上至集团总部重要领导，下到各合资、自主板块的高管，都有相关的调整。其中2月份的时候，东风启辰及东风日产进行了一次重大的人事调整，主要原因是原属东风日产旗下合资自主品牌启辰“独立”了，东风日产为了全方位支持启辰品牌的独立发展,在人员架构方面,对多位高管进行了调整。3月份的时候，东风汽车总部进行了一次较大的人事变动，当中最引人关注的是一汽东风两位经验丰富的高管换防——一汽“老将”安铁成调任东风，东风“老将”邱现东履新一汽，一度让外界对于一汽、东风的合并猜想再次升温。而除了上面两次大的调整，东风下属企业中，过去几个月人事调整最频繁的还有神龙汽车。业内人事看来，神龙汽车高管之所以频繁变动，一个很重要的原因是销量不佳。相关统计数据显示，2016年神龙汽车的销量仅为60.02万辆，同比下降14.77％，跌出了乘用车销量前十榜单。2017年前4个月，神龙公司累计销量为10.25万辆，同比下滑48.06%，其中4月神龙汽车在华共计售出2.22万辆，同比降落55.1%，更是不容乐观。其他几个品牌中，东风悦达起亚和东风乘用车高层调整，据悉也是由于销量不理想。如东风悦达起亚，作为低端韩系车，今年1、2月份同比下滑分别为38.9%和24%，3、4月份销量下滑幅度则高达68%，其中3月份，东风悦达起亚销量仅为1.6万辆。东风风神1-4月份虽然累计销量达48,487辆，但并未公布4月份的具体销量数据。
Dongfeng Auto faces frequent senior management team shifts
In the past several months, Dongfeng Auto has made relevant personnel adjustments covering senior managers in joint-venture and self-independent businesses, as well as important leaders in the group. In February, Dongfeng Venucia and Dongfeng Nissan underwent an important personnel change, resulted by the independence of self-independent brand Venucia from Dongfeng Nissan. To support the independent developments of Venucia, Dongfeng Nissan made personnel adjustments among several senior managers.
Dongfeng Auto underwent a major personal adjustment in March, in which FAW veteran An Tiecheng was transferred to Dongfeng Auto and Dongfeng veteran Qiu Xiandong would take office in FAW. Besides, the technological center also faced a major personnel change in March.
Apart from the above two management shifts, DPCA also encountered frequent personnel changes, mainly resulted by the bad sales performances. Statistical data shows that DPCA sells only 600,200 units in 2016, decreasing 14.77% year-to-year and falling out of top 10 lists in terms of passenger vehicles’ sales volume. DPCA’s total sales volume in the previous four months of 2017 reaches 102,500 units, decreasing 48.06% with the same period of last year. The monthly sales volume in April reaches 22,200 units, decreasing 55.1% year-to-year.
It’s known that the management shifts in Dongfeng KIA and DFPV are also resulted by the bad sales performances. For example, the low-end Korean brand KIA faces sales declines of 38.9% and 24% in January and February respectively this year, while its sales decreases 68% in March and April. KIA sells only 16,000 units in March. DFPV has a total sales volume of 48,487 units from January to April, but no detailed information was released on April’s sales data.