随着国家提出“一带一路”的倡议，北汽的国际化战略布局速度越来越快。集团正沿着“丝绸之路经济带”和“21世纪海上丝绸之路”双重布局重点市场，致力打造“世界北汽”新名片。按照规划，北汽将加快在南非、东南亚、中东欧市场的布局，并力争在2020年实现集团国际化业务完成6个重点项目、5大市场集群和60万辆的“656”目标。北汽在云南、重庆、河北、广州、山东等地布局出口基地，同时在俄罗斯、印度等国成立合资公司，布局开拓海外市场。中缅边境上的北汽云南瑞丽汽车基地，是北汽开启国际化战略后首个面向海外的汽车生产基地，于2016年底竣工投产。2017年，北汽将以北汽瑞丽为依托，以缅甸市场为突破口，利用差异化产品、特色化服务抢占市场。南非是海上丝绸之路一个重要节点，也是北汽国际化战略的重要据点之一。2016年8月，北汽集团第一座海外整车制造工厂——北汽南非工厂破土动工。2017年3月25日，北汽南非工业园项目在开普敦签约。徐和谊透露，今年北汽将在伊朗设立合资公司，实现本地化组装。到2020年，北汽集团国际化业务要实现6个重点项目、5大市场集群和60万辆的“656”目标，并提出了聚焦市场、整合经营、创新体系的行动计划，这要求北汽的海外销量在“十三五”期间每年实现翻番。与此同时，上汽、广汽、奇瑞等企业的国际化布局也在快速推进，这些都对北汽的国际化战略提出严峻挑战。
BAIC Motor Speeds up Overseas Layout, Target Sales 600,000 Units in 2020
With the proposal of “The Belt and Road”, BAIC Motor speeds up its international layout strategy. According to the plan, BAIC will accelerate its layout in South Africa, Southeast Asia, Central and Eastern Europe, striving to complete the international business by the year of 2020, saying, “656 target”: six key projects, five major market clusters and 600,000 vehicles.
BAIC has set export bases in Yunnan, Chongqing, Hebei, Guangzhou, Shandong and other places. At the same time, BAIC has set up joint ventures in Russia, India and other countries to exploit its overseas markets.
Located in Sino-Burmese border area, BAIC Yunnan Ruili Motor Base is the first production base open to the abroad since the launch of international strategy. It was completed by the end of 2016. In 2017, Ruili as the base, Burmese market as the breakthrough point, BAIC will seize the market by differentiated products and featured services.
South Africa is an important node of Maritime Silk Road as well as an important base of BAIC's international strategy. In August 2016, BAIC Group's first overseas vehicle manufacturing plant - BAIC South Africa plant- broke ground. On March 25, 2017, BAIC South Africa Industrial Park project was signed in Cape Town.
According to Xu Heyi, BAIC will set up a joint venture in Iran to achieve localized assembly in this year. By 2020, BAIC Group will have completed its “656 target”: six key projects, five major market clusters and 600,000 vehicles. At the same time, they put forward the plan of focusing on market, integrated management, and innovative system, which requires double annual overseas sales during the thirteenth Five-Year Plan. Besides, SAIC, GAC, Chery and other enterprises have also accelerated their pace of international layout, which brings serious challenges to BAIC.