浙江吉利控股集团(下称“吉利集团”)与DRB-HICOM集团(下称“DRB”)在马来西亚吉隆坡正式签署收购协议,吉利集团收购马来西亚DRB旗下宝腾汽车49.9%的股份以及豪华跑车品牌路特斯51%的股份,成为宝腾汽车的独家外资战略合作伙伴。此前双方已签署了具有约束力的关键条款协议,6月23日双方将正式签署最终协议。在协议获得政府有关监管部门批准后,双方将开始广泛而深入的合作,充分协调技术资源,统筹各方优势,支持和推动宝腾及路特斯汽车的转型。未来吉利收购宝腾后,将借着宝腾的影响力进军东南亚市场,扩张销售市场版图。据悉,吉利还将在收购宝腾后给予其投资、提供技术支持,并在全球市场重塑其品牌形象,从而提升宝腾在马来西亚、英国、印度及澳大利亚等市场的销量。近年来,吉利控股在海外扩张的速度惊人,不仅拥有吉利汽车、领克、沃尔沃三大品牌,还将“触手”延至了伦敦出租车公司。收购宝腾和路特斯之后,吉利无疑将进一步扩大在全球的影响力。
Geely signed with Proton to march into Southeast Asian market
It’s learned from official news that Geely would sign a final agreement with DRB today to purchase Proton Auto’s 49.9% shares and luxury brand Lotus’s 51% shares, becoming the exclusive foreign strategic partner of Proton Auto.
Previously, the two sides have signed a binding key term agreement, stipulating that the two sides would sign a final agreement on June 23th. The two sides would begin extensive and deepening cooperation after obtaining approval from regulatory departments to fully coordinate technological resources, make use of advantages from all parties and support for the transformation of Lotus and Proton Auto.
In the future, Geely would march into Southeast Asian market to expand the market after its purchase of Proton. Geely would also provide technological supports in investments after the purchase to reshape Proton’s brand image and increase its global sales in Malaysia, England, India and Australia.
Geely is expanding fast in overseas market recently, owning three brands including Geely Auto, LYNK&CO and Volvo. Geely will further expand its influence across the globe after its purchase in Proton and Lotus.