根据长安汽车发布的产销快报，长安自主品牌中，逸动、悦翔、欧诺、欧尚以及CS系列在今年上半年的累计销量为48.5万辆，与去年同期的52.3万辆相比，下滑7.3%。尽管5月份的官降措施已经明显拉升了6月的销量，但长安自主品牌上半年的销量依然出现了小幅度下滑。今年上半年有点偏预期，但基本上还在预测范围内。”长安汽车总裁朱华荣告诉《中国经营报》记者：“上半年我们在主动做一些效益不太好的产品调整。”据悉，长安汽车已经淘汰了11款车型。针对产品销量的下滑，长安汽车副总裁龚兵曾表示：“长安销量下滑是因为新产品和库存结构调整，等切换完后很快会恢复。虽然批发量波动很大，但是零售量基本正常。”按照长安汽车的产品规划，长安汽车将在今年发布4款全新车型、10余款改款车型。伴随着CS95、凌轩、CS55和睿骋CC等四款新车的上市，长安自主品牌将进一步覆盖MPV、SUV和轿细分市场，丰富产品结构。

Changan Auto faces declining performance in the first half of year

According to the latest production and sales volume report, self-independent Changan brands including Eado, Alsvin, Honor, Auchan and CS-series have a total sales volume of 485,000 units in the first half of year, decreasing 7.3% year-on-year on the basis of 523,000 units. Although the price cut in May has lifted up the sales volume in June, Changan self-independent brands’ sales volume also shows slight declines in the first half of year.

Zhu Huarong, President of Changan Auto told reporters that, “We are adjusting some badly performed products.” It’s known that eleven models have been eliminated by Changan Auto.

Gong Bing, Vice President of Changan Auto said that, “The declining sales volume is mainly resulted by newly-launched products and adjusting inventory structure, and it will recover quickly after the adjustment. Although the wholesales volume shows great volatility, the retail volume keeps steady.”

According to plan, Changan Auto will release four new models and ten facelift models this year. Changan independent brands will further cover MPV, SUV and car markets, with the launching of CS95, Ling Xuan, CS55 and Raeton CC. In the meantime, the current models also face great competition pressure in SUV markets and declining sales volume in MPV market. The consumption upgrade has brought low-price middle-and-large-size self-independent SUV models into low-end MPV market, creating fierce competition.