8月14日，东风启辰与高德在北京举行车联网战略合作签约仪式，双方将在车联网领域开展全面合作。东风启辰实际上在2015年就发布过汽车互联一类的产品，其类型非常接近我们现在的汽车管家。启辰显然是把2015年时发布的汽车管家当成了车联网的试金石。这款当时的软件可以实现车况检查、wifi、保养预约等与用车相关的功能。然而在5G即将到来的时代，单一的车辆联网软件显然无法满足用户和车企的需求。已经初现端倪的车辆自动缴费、V2X以及ADAS、自动驾驶都需要更智能的车辆和更多的互联网服务。因此车企和互联网企业的合作变成水到渠成。启辰认为，第一步应该搭建全新的在线服务生态。第一步使用高德地图车机版，也就是从车载系统方面与高德合作，这也就意味着未来所有的启辰车型都将采用与高德合作的全新车载系统，导航难的问题迎刃而解。：“双方将在高精度地图、自动驾驶、互联网和车辆等大数据应用上进行技术融合，通过云端地图和实时路况的精确对接，让消费者找到最佳的出行路线；基于大数据，根据启辰未来车型的市场定位及受众特征，导入车联网联合宣传规划，进行联合精准营销。”总的来说，车联网将为启辰未来车型的产品“溢价”提供空间。
Dongfeng Venucia signed Internet-car Cooperative Agreement with AMAP
Dongfeng Venucia signed a cooperative agreement with AMAP in Beijing on August 14th to conduct comprehensive cooperation in Internet-car area.
In fact, Dongfeng Venucia released a product similar to car smart butler in the year 2015, providing functions such as vehicle condition check, Wi-Fi and scheduled maintenance. But the simple Internet-car software could not meet customers’ and auto companies’ demands in the coming 5G era. The automatic vehicle payments, V2X, ADAS and Autopilot have demands for smarter vehicles and more Internet services, inducing cooperation between auto companies and Internet companies.
Venucia believes that, to achieve the Internet-car target, the first step should be made in building up a new online-service eco-system. In other words, Venucia will cooperate with AMAP in vehicle-mounted systems by equipping with new systems in all models to solve the navigation problem. “Then the two sides will achieve technological convergence in high-precision maps, autopilot and big data application. Consumers will find the best transportation way through cloud maps and real-time traffic conditions. Venucia will also conduct precise marketing in accordance with big data and its future market positions.”
In conclusion, Internet-car will provide premium prices for Venucia’s future models and lift its competitive power.