今年上半年，东风裕隆销量同比下降60%，迫使其进行变革。变革从产品开始。作为纳智捷“510”计划的第一款产品，U5SUV将于10月中旬正式上市。当然，计划在未来5年内打造10款新车型，意味着东风裕隆须不断在产品研发上发力。据悉，U5的目标消费者将“锁定”90后年轻消费者。以8至12万为定价区间的U5，进一步对标传祺GS3、荣威(微博)RX3、帝豪的GS以及名爵ZS。针对部分消费者反映的问题，东风裕隆提出了“质量倍增”计划，不断提升产品质量及可靠性。同时将正面回应所面临的问题，树立消费者对于品牌的信心。按照“510”计划，东风裕隆未来10款新车型中将有8款配置新能源，到2019年PHEV将会全面匹配成为主力车型配置。在此之前，纳智捷首款量产新能源汽车——U5纯电版将于明年上市，续航里程可达到300公里以上。今年东风裕隆股东双方将继续增资20亿，以支持东风裕隆纳智捷的后续发展。双方将进一步合作以共享资源。全新U6已采用了PSA的发动机，而U5则搭载东风日产的CVT变速箱。
Dongfeng Yulon is Undergoing in-depth reform to Expand its production lines
Sales volume of Dongfeng Yulon decreases 60% year-on-year in the first half of year, forcing it to start a reform.
The reform will starts on products. As the first product of Luxgen“510”plan, U5 SUV will be launched at the middle of October this year. Dongfeng Yulon also plans to launch ten new models in the next five years.
It’s known that U5 will target at customers born in 1990s. The selling price is set at RMB 80,000 to 120,000, competing with Trumpchi GS3, Roewe RX3, Emgrand GS and MG ZS.
Dongfeng Yulon also promotes a “quality doubling” plan to lift product qualities afterwards. It will give face-to-face responses to auto problems, strengthening customers’confidence on the brand.
According to“510”plan, Dongfeng Yulon will have eight alternative energy vehicle models in the future, and PHEV models will be the main force models by 2019. U5 BEV –the first alternative energy model in mass production under Luxgen brand- will be launched in the next year with range exceeding 300km.
Dongfeng and Yulon will continue to invest RMB 2b to support the development of Luxgen this year. The two sides will further cooperate to share resources. The new U6 has equipped with PSA engines, while U5 equips with CVT from Dongfeng Ni.