9月4日，海马汽车披露了8月的产销数据。数据显示，该公司今年8月共生产汽车8274辆，同比下降41.92%；销售汽车10638辆，同比下降16.18%。同时，今年前8个月，海马汽车生产量及销售量分别下滑32.92%和29.01%。据悉，今年1-7月，海马汽车累计生产汽车为74978辆，同比下跌31.75%；累计销量为78826辆，同比下跌30.45%。在过去的7个月里，海马汽车的销量一直呈下滑态势，年销量目标完成率仅为四成左右。在海马汽车的SUV产品中，海马王牌S5今年销量下滑较为明显。2016年，海马S5曾连续单月销量破万，同比增长61%。但今年2月，海马S5月销售量降至6816辆。到7月，销量仅为2771辆。有分析人士表示，海马汽车的下滑情况严重的原因是海马汽车在传统燃油车方面没有竞争力，在新能源汽车方面暂时没有突破。随着更多的新品牌相继涌入，这一趋势还会持续加剧。

Sales Volume of Haima Auto Faces Decline for Eight Consecutive Months

Haima Auto released its August production and sales volume data on September 4th, showing that the company produces 8,274 units in August with year-on-year decline of 41.92%. The sales data turns out to be 10,638 units, declining 16.18%. In the meantime, the total production and sales volume of Haima Auto decrease 32.92% and 29.01% respectively in the previous eight months.

It’s also learned that Haima Auto has a total production and sales volume of 74,978 units and 78,826 units from January to July with year-on-year decline of 31.75% and 30.45% respectively. The sales volume always shows a declining trend in the past seven months, accomplishing only 40% of the annual target. Its mainstream SUV product S5 also shows obvious sales decline. The monthly sales volume of S5 exceeded 10,000 in 2016 with annual growth of 61%. But the monthly sales volume declines to 6,816 units in February and 2,771 units in July.

It’s analyzed that the fact of Haima lacking competition in traditional vehicles and no breakthrough in alternative energy vehicles results in the decline. But the trend may continue with more brands flooding into the domestic auto market.