长城哈弗SUV在8月初正式登陆沙特阿拉伯，首家哈弗沙特专卖店位于沙特第一大港吉达。为确保哈弗沙特专卖店稳健运营，长城与沙特经销商ADMC公司展开合作。据了解，ADMC公司隶属于沙特AZAQ集团，该集团在沙特拥有的极高的口碑和声誉，并在汽车代理方面拥有丰富的经验。ADMC以“为消费者提供最好的选择”为经营理念，致力于为客户提供高标准、愉悦和满意的消费体验，在战略上与哈弗品牌高度契合。为提升哈弗品牌在沙特地区的知名度和影响力，ADMC依托母公司AZAQ集团资源，通过互联网广告、商场户外展示等形式进行传播预热，通过受众生活圈宣传覆盖，短时间内使哈弗H2获得极大关注。哈弗的销售网络建设也在同步进行，今年10月哈弗还将举行品牌上市发布会，目前上市活动正在积极筹划和准备中。今年，长城哈弗在海外发展整体态势良好，海外销量同比有较大增长，截止到7月份，海外出口累计超过2.5万辆，同比增长近130%。

The First Haval SUV Franchised Store opens on Saudi Arabia

GWM Haval SUV officially lands in Saudi Arabia in August, with its first franchised store opening in Guida.

To ensure the steady operation of the franchised store, GWM conducts cooperation with its dealership ADMC. It’s known that ADMC belongs to AZAQ Group, having extremely high reputation in Saudi Arabia and owning rich experience in car dealership. ADMC has the operating belief of “providing the best choice for consumers” and tries to provide high-quality and pleasant consuming experience for consumers, which highly fits for Haval’s brand strategy.

To lift Haval brand’s influence in Saudi Aribia, ADMC conducts propaganda by Internet advertisements and shopping mall outdoor display, attracting great attention for Haval H2 and providing great help for the brand’s launch.

Haval also constructs its sales network at the same time. The brand launching conference will be held in October, and the activity is under active preparation.

GWM Haval develops well in overseas market this year, with great growth in overseas market. The total overseas volume exceeds 25,000 units till July with year-on-year growth of 130%.