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东风本田将全年销售目标调高至70万辆
2017/10/17 9:22:48

 

9月8日,在东风本田汽车有限公司举办的媒体沟通会上宣布将今年销量目标从原来的68万辆调高到70万辆。2016年,东风本田两次上调全年目标,最终全年销售57万辆。2017年初,东风本田率先在行业发布了全年销量目标——65万辆,上半年,东风本田在交出终端销量31.33万辆、同比增长26.8%,7月9日将年度销量目标上调至68万辆。前8月,在CR-V、XR-V、新思域三款明星产品的强势带动下,东风本田终端累计销量达442975辆,批售累计销量达454748辆,同比分别增长27%和33.2%。在销售形势一路上涨的良好态势下,东风本田再度上调全年目标至70万辆。为确保达成更高挑战目标,力争实现产能最大化,东风本田一工厂从今年7月开始实行“5+1”生产模式,二工厂早在4月便开始实行“三班两倒”生产模式。生产模式的顺利切换为东风本田释放出更大产能。在新的生产模式中,由东风本田一工厂生产的全新一代CR-V只用了13天时间便达成日产840辆的生产水平。为彻底破解制约企业发展的瓶颈,在产销两旺的良好形势下,东风本田第三工厂也在2016年启动建设。
 
Dongfeng Honda Raises Annual Sales Target to 700,000 units
It is announced on the press conference held on September 8th that Dongfeng Honda would adjust its annual sales target from 680,000 units to 700,000 units.
 
Dongfeng Honda adjusted its annual sales target twice in 2016, and the total annual sales volume reached 570,000 units. It firstly set its annual sales target of 650,000 units at the beginning of 2017, and adjusted the target to 680,000 units after the semi-annual sales volume of 313,300 units with year-on-year growth of 26.8% was released on July 9th. Supported by the strong growth of CR-V, XR-V and Civic, Dongfeng Honda has a terminal and wholesales sales volume of 442,975 and 454,748 units in the previous eight months, growing 27% and 33.2% year-on-year respectively. Stimulated by the good performance, Dongfeng Honda raises its annual sales target to 700,000 units again.
 
To ensure the achievement of higher targets and maximum capacity, the first factory of Dongfeng Honda began to conduct the “5+1” production mode from July this year and the second factory conducted the “two shifts” production mode from April, releasing greater capacity and creating increasing production volume. It took only 13 days for new CR-V to produce 840 units under the new production mode. The third factory of Dongfeng Honda also started construction in 2016 to solve the production bottleneck.
 
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