原宝马汽车的全球知名汽车设计师凯文莱斯将于10月1日正式入职奇瑞汽车，任职奇瑞汽车造型副总兼全球首席设计师。他将负责奇瑞全球乘用车产品的设计工作。凯文莱斯1986年毕业于英国考文垂大学，获得工业设计交通学位，并受到赞助入读伦敦皇家艺术学院，先后任职于意大利I.de.A及ItalDesign研究所，以及欧宝、萨博、福特、宝马和马自达等公司，并作为自由职业设计师在日本工作过一段时间。凯文·莱斯在宝马任职期间，曾负责宝马1系、3系（2011）、4系（2013）和3GT（2013）等车型的外饰设计工作。在任职马自达期间，成为了创建MX-5，CX-3，Koeru，RX Vision和MX-5RF的全球团队的一员。目前，奇瑞已经进入全球市场布局阶段，现已在北美建立研发中心，欧洲研发中心也在建设中。为使得产品符合更高的全球市场标准以及满足各类市场的适应性需求，势必要统筹奇瑞全球产品的设计开发。而凯文莱斯的加盟将助力奇瑞的全球发展战略。

 

Former BMW designer confirmed to join China’s Chery Automobile

Kevin Rice, the renowned former automotive designer of BMW Group, has been confirmed to officially join Chinese automaker Chery Automobile Co.,Ltd (Chery) from October 1 as vice president and global chief of car design. He will reportedly preside over the PV design for the new employers' global market.

 

Kevin Rice graduated from England's Coventry University in 1986 with a degree in industrial engineering design. Boasting a rich working career, he had been successively hired by I.DE.A Institute, Italdesign, Opel, Saab, Ford Motor, BMW Group and Mazda, etc. Besides, he had also worked as a freelance designer in Japan.

 

At BMW Group, Rice had been responsible for the exterior design of such models as the BMW 1 Series, the 2011 BMW 3 Series, the 2013 BMW 4 Series and the 2013 BMW 3GT. When he served as Mazda Europe design director, he devoted energy to build the Mazda MX-5, the CX-3, the Koeru, the RX Vision and the MX-5 RF.

 

Chery has been spreading roots in overseas markets with its North American R&D center completed and the European R&D center under construction. In the significant period, the China-based automaker needs experts to coordinate the product design and development across global markets. Kevin Rice's participation is in tune with Chery's global development strategy.