
现代美国公司CEO Dave Zuchowski近日表示,新的Genesis品牌将增加新款轿车以抗衡奥迪A4、宝马3系和奔驰C级等德系紧凑车型。Zuchowski说,Genesis将推出一款入门级轿车,其车身尺寸与宝马3系类似,未来该车还将衍生出轿跑车和跨界车。谈到跨界车,他表示,Genesis品牌将提供一款采用传统非承载车身的SUV。目前还不清楚这款车将在何时发布,不过,Genesis品牌将G90同时登场,而G90将替代雅科仕车型,这一品牌未来将扩展至六款车,这些车包括劳恩斯轿车和轿跑车的替代车型。现代显然对Genesis品牌寄予厚望,Zuchowski表示,该品牌车型不会出现在现代经销店,同时现代也不会要求经销商为Genesis建单独的展示厅。
Hyundai's Genesis brand to offer a BMW 3-Series competitor
Hyundai Motor America CEO Dave Zuchowski has confirmed the recently announced Genesis brand will eventually offer a sedan to battle the Audi A4, BMW 3-Series, and Mercedes C-Class.
Speaking to Wards Auto, Zuchowski said there is an "entry-level sedan coming" and will be about the same size as the 3-Series. He went on to suggest the model could spawn a couple of derivatives including a crossover.
Speaking of crossovers, Zuchowski countered earlier reports suggesting the Genesis brand could offer a traditional body-on-frame SUV.
There's no word on when the models will arrive but the Genesis brand will formally be launched next year when the company introduces the G90 which will replace the Equus. The brand's lineup will eventually grow to include six models including replacements for the Genesis sedan and coupe.
Hyundai has high hopes for the Genesis brand but Zuchowski confirmed Genesis models won't be sold at every Hyundai dealer. He also said the company won't force dealers to build a separate showroom as he believes dealerships will naturally come to that decision as the brand's lineup expands and demand grows.