沃尔沃将在本月开幕的北美车展发布S90，这款豪华轿车将德系豪华车锁定为竞争对手。沃尔沃北美副总裁埃里克森（Bodil Eriksson）在接受《汽车新闻》采访时表示，新款旗舰级车型将从奔驰E级和宝马5系手中夺走客户。这位高管预计该车2016年在美国市场销量能达到5000-7000辆。不过，她希望到2017年这一数字能提升至15000至20000辆，而E级和5系在美国的年销量为4万辆。沃尔沃希望能利用该车斯堪的纳维亚风格的设计和易用的技术吸引消费者。比如说，半自动驾驶在所有S90上都是标配。埃里克森还表示，希望能吸引更多斯巴鲁消费者，“那些喜欢户外活动，保持积极生活态度的消费者对于车辆安全性和其他配置而非身份更感兴趣。”当然，她也承认，那些消费者可能是因为S90比斯巴鲁车型更豪华而选择它。S90将搭载四缸涡轮增压和插电混动系统，该车的车模已经泄露了车身造型，这款车将在本月11日开幕的北美车展首次亮相。

 

Volvo seeks to steal sales from Mercedes E-Class, BMW 5-Series

The Volvo S90 is scheduled to debut at the upcoming Detroit Auto Show, and the new luxury sedan has its sights locked squarely on the Germans.

 

In an interview with Automotive News, Volvo's North American VP of marketing Bodil Eriksson says the Chinese-Swedish company's new flagship is looking to steal sales away from Mercedes E-Class and BMW 5-Series buyers. Conquest sales, they're called, and Eriksson hopes to make 5,000 to 7,000 of them in 2016 in the US.

 

However, she hopes that number will grow to 15,000 to 20,000 by 2017. Keep in mind that the E-Class and 5-Series sells about 40,000 annually in the US.

 

Eriksson is banking on Volvo's Scandinavian design and easy-to-use technology. For example, semi-autonomous driving will be standard on all S90s. Eriksson also noted that Volvo hopes to attract the same kind of customer as Subaru, the "outdoorsy, active lifestyle buyer who is more interested in safety and other features than status." However, she also acknowledged that they would be "looking for a more luxurious vehicle than a Subaru."

 

The S90, to be offered in turbo-four and plug-in hybrid drivetrains, has been leaked in toy form and shown by Volvo already (the wagon too was just exposed) but will make its official debut at the North American International Auto Show, which begins January 11.