刚刚公布的半年报显示，今年上半年自主品牌继续保持高于市场平均增速增长，吉利、上汽、奇瑞增长率均高于50%，与之相对应的是，合资企业销量出现普遍下滑，除了日系车，德系、欧系、美系、韩系无一幸免，其中，北京现代上半年跌幅最高，下滑42.4%。“自主品牌已经威胁到合资企业。”崔东树表示。自主品牌的上涨主要是由SUV带动的，自主品牌SUV占了整个SUV总销量的60%，而合资企业的下跌，也主要是因为自主SUV对合资A级和A0轿车市场的蚕食。”A级和A0轿车市场的萎缩主要原因是，受到自主品牌SUV增长，近年来，越来越多的自主品牌推出7到15万元左右的SUV，靓丽的外形、宽敞的内部空间，以及自主品牌产品整体升级以后的性能提升，使得越来越多的消费者放弃购买A级和A0轿车的打算，转而购买自主品牌SUV。”崔东树表示。自主品牌SUV火爆，还有一个原因是合资企业的主流SUV产品，大都集中在20万元以上空间，这为自主品牌SUV留出了空间。但崔东树认为，轿车仍是自主品牌的软肋。相对于传统的轿车市场，崔东树认为自主品牌在新能源轿车市场将率先取得突破，而这也将成为自主品牌攻克轿车市场的突破口。

Joint-venture auto companies face general sales declines
The newly-released semi-annual reports show that self-independent brands keep high growths in the first half of year, with Geely, SAIC and Chery all growing more than 50%. In contrast, joint-venture brands face general sales declines. German brands, European brands, American brands and Korean brands all show declining sales volume. Beijing Hyundai has the largest decline of 42.4%.

“Self-independent brands are a threat to joint-venture companies.” Cui Dongshu, General Secretary of CPCA told media.

The growths of self-independent brands are mainly brought by SUV, with self-independent SUV sales volume accounting for 60% of the total. The sales declines of joint-venture companies are also resulted by the invasion of self-independent brands in A-class and A0-class car markets.

“More and more independent brands are launching SUV models with prices ranging RMB 70,000 to 150,000. Their fashionable images, spacious room and upgrading performances are persuading customers to give up A-class and A0-class cars and turn to self-independent brands instead.” Cui said.

Besides, the relatively high prices for joint-venture SUV models also leave room for self-independent brands’ developments. “In the short term, joint-venture brands would not cut prices to compete with self-independent brands. Self-independent brands would continue to keep strengths.”

But cars continue to be the weak points of self-independent brands. Cui believes that, self-independent brands would make breakthroughs in alternative energy car markets, rather than the traditional car markets, which would pave a road for self-independent brands to seize the car market.