【This website】China's automobile production and economics "Davos" annual event - "The 17th China's mainstream automotive network high-level forum" came to an end in Tang Lang, the famous clubhouse in Beijing! More than 50 mainstream automotive network media, automotive network commercial platforms, and well-known self-media founders from Beijing, Tianjin, Shanghai, Guangdong and other places, including this website, gathered around the theme of "4.0 era: how to reshape the car network" Diversified research. (For details, please see http://www.verycar.com/2019zt/cmaims17/index.htm) This forum has refreshed the national record of two Chinese automotive industry communications -First, from the scope of communication studies, it is the oldest media & media professional forum held by the Chinese automotive media industry (the newspaper of broadcast network). It has almost witnessed the vicissitudes of China's auto industry in the past 20 years, and has formed a brand in the field of car communication in the mainstream of China's automobile! Second, from the perspective of social public welfare disciplines, FAW Toyota, as the mainstream Chinese automaker, has taken the responsibility of corporate social responsibility and unprecedented strategic foresight. It has been a high-level forum for independent professional academic seminars on Chinese auto mainstream online media/media for 15 years. Its perseverance is unique in the world's largest auto market!
The forum convener, Xie Weilie, a car-media expert known by the industry as “the first person in China's auto Internet”, stressed that the theme of “China's mainstream auto network high-level forum” is positioned every year and locked in the MINI "Davos" forum in China's auto industry. (not the "Oscar" usually expressed in the auto industry)! -——The annual forum theme, refined in the theme of the annual Davos Forum in winter and summer! For example: "to create a common destiny in a divided world" in 2018 , "Globalization 4.0: to create a global structure in the era of the fourth industrial revolution" - stand on the shoulders of giants can see farther in2019! This is the real source of the "China's mainstream automotive network high-level forum"! The "China's mainstream automotive network" forum has its "network" hard core including network media (platform) and online media (propagation), not just online media! And its highenergy is the mainstream elite of the meeting! ——This position was initiated by Mr. Luo Lei, Deputy Secretary General of China Automobile Dealers Association!
From the height of cultural development, the "seventeen" in Buddhism symbolizes seventeen kinds of pure land, including perfection, wisdom, meditation, etc.; and the "seventeen years old" about Chinese age in traditional Chinese culture is called "Bundle", symbolizing youth and youth! The "17th China Mainstream Network High-Level Forum" includes these humanities! From the depth of the network media discipline: The 4.0 era is based on the era of globalization (Internet of Things, Internet of Vehicles), how to optimize and reconstruct itself on this open platform? 4.0 Where is the ceiling (limit) of the automotive industry brought by intelligentization? What is the architecture of the post-4.0 era? ? The "5.0 super-intelligence" period of the post-4.0 intelligent era will not be the ultimate humanity, but a further spiral of "long-term must-shave"! That is, entropy change, that is, re-fission and transformation into "human network" on the basis of sharing the inductive symbiosis of the intelligent Internet of Things / Internet of Vehicles, realizing people and things, people and cars, people and heaven, people and land, people Networking with people (especially human and human neurons)! The communication path will also be transformed and merged into intangible and intangible by the interaction and fragmentation of media and media. There will be no physical medium for communication! In terms of the breadth of social development, the current global situation has not changed in a hundred years. This big change has two peaks - China's re-revival and global revitalization! How do their overlapping margins overlap? At the moment, China's economic environment is transitioning from high-speed growth to high-quality growth, and the Chinese auto market has switched from incremental competition to stock competition! The Chinese auto market has changed from micro-growth to micro-negative growth; the famous independent economist Mr. Ma Guangyuan took the lead in the financial and industrial and economic circles. "Where is the (upstream) vent of the Chinese auto market? In the ten years of China's automobile industry, the automobile industry has turned from a rising to a downturn. Where is the downwind of the downturn? Where is the bottom line of the downturn? Is the annual output of 28 million vehicles the highest peak of traditional human travel tools? This is a serious issue that the whole industry can't avoid!
Wu Yinan, the public relations director of Sales Planning Department of FAW Toyota Motor Sales Co., Ltd., represented Tian Qingjiu, general manager of FAW Toyota Motor Sales Co., Ltd., and delivered a keynote speech, which triggered a wide resonance among the participants. He succinctly pointed out: “There was a saying in the past that ‘wine afraid alley deep’. It shows the importance of shaping and spreading the brand. In June last year, the Izoa was launched, the Asian Dragon AVALON will be launched in March this year, and the new Corolla, the new Rongfang which will be launched in the second half of the year. FAW Toyota will fully enter the era of TNGA products. The products under the TNGA architecture are younger and more dynamic, and the technology and safety step into the next level. At the same time, the changes in the market and consumers allow us to actively think about new marketing strategies and modes of communication. As the customer base becomes more and more young, FAW Toyota has won the market's welcome by constantly adjusting its brand strategy and positioning, launching marketing strategies and measures that meet the young people's preferences, and strengthening the brand's rejuvenation. Based on product upgrades, FAW Toyota launched flexible marketing players such as digital marketing and fan marketing. Give full play to the advantages of traditional media, portal + vertical website and other forms of media communication. At the same time, combine the dual-micro-shake, self-media and other social groups such as young consumers to interact and exchange information, brand ideas, product highlights and brand services. It has been passed on to consumers very well. This year, “Dayifeng” is accelerating the integration and will carry out unified management and market operation. By integrating the resources of “Dayifeng”, we will launch more products with the latest technology. To improve production capacity and bring better services, it can be said that the new structure has created a brand new FAW Toyota brand. In the future, FAW Toyota will be guided by the actual needs of users, and strive to become a panoramic view stewardship of mobile travel, complete the transition to a user-oriented enterprise."
According to the proposal of Mr. Lan Xiaobing, director of Planning Department of FAW Toyota Motor Sales Co., Ltd, as a senior expert in the industry, the 17th China Mainstream Automotive Network Forum has undergone a deeper reconstruction, breaking the “internal cycle” of the closed-loop system of automobiles for the first time. Inviting transportation design masters, National Treasure level experts of national transportation Laboratory, elites in digital economy and 5G application fields, and other elite representatives of the national mainstream automotive network media and online media to reach the common understanding and integration through on-site competition, cross-border exchanges, brainstorming Intercommunication. This is an important feature of the re-shaping of this forum in the 4.0 era! Associate professor of the Central Academy of Fine Arts, director of the Department of Transportation Design of the School of Design of the Central Academy of Fine Arts, deputy director of the Design Institute of the School of Design of the Central Academy of Fine Arts, and design director Wang Xuanzheng's unique expressions on "new experience of three-dimensional logistics, focusing on decentralized scenes", especially the metaphor of“car designer of the past had gasoline in their veins, the designer in current ’has the circuit in their veins” inspired the imagination of the participants; Professor Ai Bo, executive deputy director of the State Key Laboratory of Rail Traffic Control and Safety, Beijing Jiaotong University, brought a huge amount of information to the forum from the history of rail transit and the direction of intelligent railway, plastic pill vacuum high-speed rail and virtual orbital technology brought by 5G, especially his vocal after talking about the argument that “real auto-driving can wait until the 6G+ era”, it caused a commotion of the participants on the spot! The dean of the Beijing University of Posts and Telecommunications Online Digital Economic Research Institute, the director of the China Mobile Communications Association Education and Testing Center, the digital economist, and Professor Chen Xiaohua shared the "data enrichment and industrial digitalization in the future". In the face of the 5G era, he proposed the new insight: "You can't wait for the curve to overtake, but you have to change (shift) the road to overtake" , "the internet is not a tool but an empowerment", "the digital economy is the industry digitization and digital industrialization" and other new thinking of the smart Wisdom car that appeal to automotive news! The forum host matrix consisting of “three Musketeers”, such as Li Nan, founder of Li Nan studio, Xiu Yu, founder of Che Wen Net, and Wang Huifang, deputy editor-in-chief of Sohu Automotive, against with the experts. Through the wonderful dialogues, in the game, the superb ability to control the topic is presented, and the professional level of the Chinese car production media elite is displayed! This innovative form has been approved by the participating media elites and cross-border experts! In short, China's mainstream automotive network high-level forum is trying to reproduce and optimize the production of quality through the optimized process! Forum upgrade and restructure brought the sublimation remodeling of the brand (Liu Yuxin)